• http://www.brickmarketing.com/ Nick Stamoulis

    Updating your CMS can get really tricky really fast. I had a client that was several versions behind on their CMS, so when they finally got around to updating it something happened and suddenly they had two versions of their site kicking around (one with lowercase URLs and one with uppercase). The sites were oddly cross-linked and cleaning out the wrong URL structure was a bit of a pain. Just one of those things you never anticipate!

  • Morgan Akchehirlian

    Simple but great post helpful for not advanced level SEO’s but good for many.I have two questions here relating crawl and HTML improvements.
    1. how much time it takes Google to recognize the fix we added in HTML improvement area i.e fix a duplicate title issue how much time they take to recognize this change.
    2. Crawl errors,how do you guys deal with others error in Google webmaster area.

  • Pat Grady

    Errors listed in WMT! Told a client that 20,000+ hard 404s listed in WMT needs some attention, but their webmaster told them the PPC guys shouldn’t have so much back-end access. Webmaster “won” the argument, but we didn’t lose, the client did.

  • TomSchmitz

    Yes, always have a backup and the ability to step back.

  • TomSchmitz

    PageRank (page authority, domain authority, etc.), the frequency of content changes, what’s in you XML sitemap and other signals help Google determine how often to crawl your old content. Generally speaking, the deeper the content the less often Google will crawl it. When you see a spike in Crawl > Crawl Stats, that shows a deep crawl.

    You can make Google crawl your updated pages using Crawl > Fetch as Google.

  • TomSchmitz

    You can group most errors as either Content or Technical. Without listing all the possibilities, determine if an error should be addressed by your web server admin, webmaster or content team. For example, if you’re having server errors you should have the server admin and webmaster team-up to develop a solution. Your webmaster can install plugins or modules and fix or edit templates. Things like broken links in pages and posts can usually be addressed by the content team.

  • TomSchmitz

    Personally, I like to keep PPC landing pages behind a “one way permeable membrane” that goes from the landing page to the site, but not the other way. I also prefer to exclude PPC landing pages from the index.

    PPC landers tend to work best for PPC when the content is thin (too little) by SEO best practices. They also tend to make poor link targets. If a PPC keyword is also an SEO target, write a separate SEO optimized page and work toward ranking it. Your milage will vary based on domain authority and keyword difficulty.

  • Rich Benci

    Tom, great post! I’m glad to see you included Schema.org markup in your #2 tip, most experts have been missing this. Structured markup has quickly become a new best practice for SEO and for inclusion in the Knowledge Graph. It’s very powerful, but also complicated to implement and prone to errors when done manually. Best to find a service that automates the implementation of Schema.org markup across platforms and for a variety of your site’s needs such as products, articles and location (each requiring differing types Schema.org markup). #Algebrize

  • http://www.ematters.nl/ Arjan Bakker

    I am missing canonicalization. This is still a common problem with lots of websites.

  • TomSchmitz

    It is a common problem and it’s growing. Some sites are implementing “big data” tracking with custom parameters instead of UTM. The upshot is, unless they use canonical tags or webmaster tools, they are creating URL variations. It’s reminiscent of the old days when SEOs begged shopping carts to switch from unique ID URL parameters to cookies. I know the search engines are trying to “auto-merge” duplicate pages, but I’m not ready to not worry about duplicate content yet, even if Matt Cutts (waves hello) says not to.

  • Morgan Akchehirlian

    Let say I am the webmaster and I am running a wordpress blog than how to fix this area of others error.
    Any personal experience,help or guidance in this regard.

  • Gridlock

    “This is not about manipulating search engine rankings. It is about thoughtful content building and collaboration.”

    Uh huh, sure. Don’t forget to use NOFOLLOW then!

  • seoservices4smallbusiness

    That’s true !! I had faced this situation before while updating my website and from later I kept backup of my files to avoid this situation again!!

  • seoservices4smallbusiness

    That’s true !! I had faced this situation before while updating my website and from later I kept backup of my files to avoid this situation again!!

  • http://www.ryan-key.com/ Ryan Key

    More than half of these ideas can be accomplished using a WordPress CMS and the Yoast SEO tool, as well as a good framework and template like Genesis by Studiopress. http://www.ryan-key.com