Tom Schmitz

Thomas Schmitz is a longtime digital marketing professional who works with startups, SMBs, enterprise, media and not-for-profit organizations. Regarded as an expert in inbound and content marketing, search engine optimization and social media, Tom's an innovative growth creator and turnaround specialist. Follow Tom at @TomSchmitz.

SEO

Should You Copy A Top Site’s SEO?

Big sites like Amazon.com can teach us a lot about SEO...or can they? Contributor Tom Schmitz gives us the lowdown....

PPC

Is SEO Being Ripped Asunder?

The responsibility for SEO is being assigned to various departments. Is this a good thing or a bad thing for the state of the industry?...

SEO

How To Do Your Own 5-Minute SEO Audit

If you’ve gone to SEO events, you may have attended one or more sessions where experts conduct live site reviews and make recommendations. For...

SEO

Single Page Websites & SEO

Single page websites are quite popular right now; I see more and more each week on sites like The Latest and Product Hunt. No doubt they look cool...

SEO

2014 SEO Playbook: Off-Page Factors

Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird...

SEO

2014 SEO Playbook: On-Page Factors

Welcome to part 2 of my annual SEO playbook. (Click here for part 1.) I have to thank Danny Sullivan and the Search Engine Land team for giving me...

Content

Is Paid Social Media The New Paid SEO?

Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can...

Content

Programming Data Collection For SEO Research

Last month, I showed you three tricks I use when gathering data on websites. I used these techniques to download webpages into a local folder. In...