• http://twitter.com/AOMServices Online Marketing

    Good lessons here. I especially liked the “defined metrics the budget holder cares about” because I have tons of different clients who all care about different things! Most of the time we guarantee to double traffic in 5 months or we work the next 5 months for free to obtain our projected results. Hasn’t failed us yet!

  • http://www.brickmarketing.com/ Nick Stamoulis

    Internal education and SEO championing is key. You have to make the higher-ups understand how SEO works and what success looks like. Once you get their expectations a little more grounded in reality it’s much easier to plead your case.

  • http://twitter.com/Nathan_Safran Nathan Safran

    Well said Blair.