Content
Study: Rich Media In Search Drives Increased Click-Through
Is ranking in the number one position a guaranteed way to earn the lion's share of clicks from search? Columnist Nathan Safran's research suggests...
Nathan Safran
Nathan Safran is the CEO and founder of Blue Nile Research, a market research/thought leadership firm. Nathan helps firms of all sizes create industry leading research studies and thought leadership.
Content
The Shifts In Consumer Behavior Driving Google’s Maturation
Columnist Nathan Safran takes a look at where Google is heading -- and what challenges it faces -- in the age of...
Content
Research Reveals The Distinct Ways Users Search
Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword...
Content
To Grow Your Career, See The Whole Customer Experience
It's important for SEO professionals to be well-versed in search, but columnist Nathan Safran reminds us that true leaders understand the bigger...
SEO
It’s Time For Marketers To Attend To The Branding Benefits Of Search
Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers who had...
SEO
Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]
When it comes to getting ahead in search, experts agree that competitive analysis is critical. International search engine optimization (SEO)...
SEO
4 Intangible Benefits Of Content You Shouldn’t Overlook
The benefits of the ever-increasing intersection of digital marketing and technology are clear: we can measure the impact of our online efforts like...
SEO
Why It’s Good To Compete With Google
If you talk to a room full of veteran digital marketers, a topic that eventually comes up is competition — specifically, the fact that our...
Commerce
4 Revealing Facts About How Consumers Search And Buy Online
A recently released study by retail engagement firm Parago examined how consumers research and buy across several product categories. The research is...
PPC
If Online Ad Targeting Works, Does More Targeting Work Better?
A former colleague at Forrester Research recently published a study that described his view of the future of online marketing. The study is available...
Google: SEO
Authority Is The New Links: Reading Between The Lines Of Matt Cutts’ Guest Post Critique
The SEO industry has been all aflutter over the last few weeks, ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of...
Bing
The Bing Dilemma: What To Do With The Little Search Engine That Can’t
The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a...
4 Recent Changes To SEO That Are Vital To Holiday Retail Strategy
It’s the holiday season again, and while certain sectors may be winding down for a relaxing month of festivities, online sellers are revving up...
SEO
3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas
I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do...
Google Seeks Searcher Satisfaction: How Marketers Can Keep Up
In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes...
SEO
The End Of One-Size-Fits-All SEO Reporting
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together...
SEO
Online Marketers: Make Sure You Surface The Right Content To Your Audience
When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it...
Analytics & Conversion
“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight
Occasionally, marketers want something because the media attention around it demands it. There was a time, not too long ago, when CMOs sent urgent,...
PPC
Content Creation & Organizational Empowerment Key To Search Success
The SEO industry has undergone significant changes in the last 12+ months. Search has gained greater legitimacy as a marketing channel as budget...
PPC
How to Counter Your Ignorant Boss’ Misconceptions About SEO
Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and...