AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today

By Ginny Marvin

Published: May 8, 2013 at 3:46 pm

Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the next couple of weeks in the Web UI. The added feature went live in the AdWords API last week.

Like the elusive Keyword Planner that is rolling out now, ad group mobile bid adjustments are only available in a small number of accounts today. So, be patient and remember it could take two weeks or so to be active in your account.

Google made the announcement along with the introduction of the ‘Set bid adjustment’ button to make bulk edits to location and daypart bid adjustments.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.