AdWords Ad Group Mobile Bid Adjustments Roll-Out Starts Today

Google announced that ad group-level mobile bid adjustments will start rolling out today and continue over the google-adwords-square-logonext couple of weeks in the Web UI. The added feature went live in the AdWords API last week.

Like the elusive Keyword Planner that is rolling out now, ad group mobile bid adjustments are only available in a small number of accounts today. So, be patient and remember it could take two weeks or so to be active in your account.

Google made the announcement along with the introduction of the ‘Set bid adjustment’ button to make bulk edits to location and daypart bid adjustments.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns | Top News


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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  • Pedro Martheyn

    Wonder if Google plans to roll-out bid adjustments for tablets as well? Why would they categorize it as “desktop” with enhanced campaigns if the consumer behavior is completely different.

  • Inderpal Garcha

    Is the user behaviour completely different though? With the majority of tablets being used at home, the context of searches is similar to desktops, whereas the context of mobile searches is likely to be different (research, local etc…)

    Also considering the amount of data Google have available to them regarding user behaviour on each device, the decision to exclude tablet and desktop differentiation must have been well thought out.

  • Larry Kim

    does anyone have a screenshot of what this actually looks like? (where the heck do i find it)

  • Richard Head

    I couldn’t agree more with your statements. We get zero conversions on tablet traffic as well as much higher bounce rates. Google needs to provide an option to either disable or bid adjust tablets. One of our clients is on the verge of turning Adwords off due to this.

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