Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API

The roll-out has begun. Earlier this month Google said it would be adding ad group-level mobile bid adjustments to enhanced campaigns. As of yesterday, ad group mobile bid adjustments are available through the AdWords API.

The new feature is accessible from all current versions of the API with the new AdGroupBidModifierService. Google has updated the AdWords API guide to include technical aspects of the new release.

The addition of ad group-level mobile bids will allow advertisers to have more granular control within their campaigns. Until now mobile bids could only be set and adjusted at the campaign level in enhanced campaigns.

Ad group-level mobile bid adjustments will eventually be available within the AdWords Web UI and Editor, but specific dates have not been released.

Reminder: All AdWords “legacy” campaigns will be converted to enhanced campaigns starting July 22, 2013.

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Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.