AdWords Appear At Bottom Of SERPs In New Apparent Test

Google is apparently testing a new AdWords placement at the bottom of search results pages. At least one Search Engine Land reader, LebSEO Design‘s Wissam Dandan, spotted four AdWords ads at the bottom of some search results pages.

We weren’t able to replicate this internally, but the search giant is constantly testing new ad placements and formats in an effort to improve response. Typically, the tests are shown to a small percentage of users initially, with successful ones eventually being rolled out.

Related Topics: Channel: SEM | Google: AdWords | Top News


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  • Matthew Read

    Interesting, this morning in my Google results the Google Search Bar scrolled down the page with me as I did. Seems Google are, as ever, testing out loads of new features.

    Odd that they are testing this though, similar to the Yahoo model, which I personally think looks way to spammy. However, if it makes them more money I’m sure they will do it!

  • Mark Sund

    I also saw this a couple days ago – Adwords ads at the bottom.

  • brianfosse

    Take the scenario where ads still appear at the top and side, but positions 8-12 are on the bottom. This could increase CTRs on lower positioned ads by moving them to page one rather than page two. A great way to get more affordable traffic on low positioned ads?

    An additional thought – if Google went to a never-ending result set, could they stagger ads throughout the results like this?

  • Francois Painchaud

    This would be awesome for us organic SEO guys!! But i think advertisers would not like it at all, so i don’t think Google will opt for that. Google’s sales would go down considerably.

  • brianfosse

    I agree with you Francois that if these replace the top ads it will benefit SEO at the expense of Google’s revenue and paid search performance. However, the alternate scenario I proposed above would increase paid clicks at the expense of SEO clicks.

  • Sigi

    This is how the syndicated partners have been serving AFS results for years now. Google will already have plenty of data on the performance of this ad placement from the last 7-8 years.

    I am missing the bottom search box though – and my prediction is that this ‘new’ bottom ad placement will see a better performance if the old search box returns.

  • Christina Sereti

    I ‘ve just seen the same in Greek results. 1 placement at the top and 3 at the bottom.

    In my opinion, it is better for search users.

  • Nemek Nowaczyk

    We’ve seen ads appearing at both the top and bottom of the page in Australian SERPs – 3 at the top and 4 at the bottom –

    I think it actually makes it harder to distinguish ads from organic listings.

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