AdWords Appear At Bottom Of SERPs In New Apparent Test

By Pamela Parker

Published: August 1, 2011 at 7:57 am

Google is apparently testing a new AdWords placement at the bottom of search results pages. At least one Search Engine Land reader, LebSEO Design‘s Wissam Dandan, spotted four AdWords ads at the bottom of some search results pages.

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We weren’t able to replicate this internally, but the search giant is constantly testing new ad placements and formats in an effort to improve response. Typically, the tests are shown to a small percentage of users initially, with successful ones eventually being rolled out.

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About the author

Pamela Parker

Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.