Chris Silver Smith
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Chris Silver Smith

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About Chris Silver Smith

Chris Smith is President of Argent Media, and serves on advisory boards for Universal Business Listing and FindLaw. Follow him @si1very on Twitter and see more of his writing on reputation management on MarTech.

Chris Silver Smith's latest articles

SEO

Is Ripoff Report subverting Google take-downs?

Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.

Google

Google Giveth & Google Taketh Away Author Icons

Google recently announced they’d be removing a major element from their search engine results pages (SERPs) that they’ve been featuring for the past couple of years: author icons. Since this is something we Local Marketers have enthusiastically encouraged, what does this mean for businesses now? Should you still incorporate authorship markup? Here’s the skinny from my […]

Local

9 Tricks For Local Businesses To Increase Their SERP Click-Through Rate

Sometimes you can move the needle — and dramatically — outside of obsessing and laboring over obtaining improving rankings in search engines. Simply increasing your click-through rates on the organic rankings you’ve already achieved can increase sales and revenue, even without having to do some of the difficult things that could be necessary to inch […]

Local

Use Products As Pawns To Win The Local SEO Chess Game

In the competition to rank highest in local search results, you must employ a number of tactics in coordination. It’s not unlike playing a chess game. However, many businesses have yet to bring all their chess pieces into play on the board. There are many types of products which consumers typically seek out in local […]

Content

420 Dilemma? Marijuana Emerges In Local Search

Today marks the first time that April 20th — known amongst pot smokers as “420” and frequently celebrated with smoking parties — is a legally observable event in the United States (in some places, at least, since the states of Washington and Colorado have legalized recreational use of the drug for adults). So, what does this […]

Local

The Local Search Event Horizon: Adopt Events Markup For Your Business

This month, Google Maps just announced a new events feature appearing on Android phones which has already been appearing in desktop local search results — for some types of business, events information is now being displayed in addition to the other local profile elements. The focus on events continues to indicate how much importance Google […]

Local

10 Local Marketing Myths Hamstringing Your Business

As an internet marketer, I frequently encounter local business owners (and large chain store companies with many local outlets) that haven’t had time to really understand online marketing. Many of them have latched onto some myth that’s completely false — and which can keep their businesses from soaring as high as they otherwise might. It’s […]

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