Search Engine Land is your source for Core Update news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
Don’t miss out! Get the Search Engine Land newsletter delivered daily to your inbox. Subscribe for free!
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google will soon rollout a change to its search ranking algorithm that may prove to be one of the most significant changes in over a decade.
SEO is like ice cream; there are lots of flavors, but some (like Grey Poupon) should be avoided. It's the same with select SEO advice.
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.