Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
Chris Smith is President of Argent Media, and serves on advisory boards for Universal Business Listing and FindLaw. Follow him @si1very on Twitter and see more of his writing on reputation management on MarTech.
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
Chris Silver Smith | Nov 29, 2022 at 6:00 am ETCan keywords in a redirected domain name cause a page to rank for them? There's reason to believe this theory is valid. Learn more here.
Chris Silver Smith | Oct 18, 2022 at 6:00 am ETThere's good reason to suspect that Google uses CTR as a ranking factor. Here's how Google addressed the topic over the years.
Chris Silver Smith | Sep 23, 2022 at 6:00 am ETYou don't have to be a hardcore programmer or have umpteen advanced degrees to do SEO. Follow these tips to help you land your ideal role.
Chris Silver Smith | Aug 29, 2022 at 6:00 am ETUnderstanding how search engines work is fundamental for SEO professionals. Here's a refresher on crawling, rendering, indexing and ranking.
Chris Silver Smith | Aug 11, 2022 at 6:00 am ETA review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Chris Silver Smith | Jul 1, 2022 at 8:00 am ET'Near me' searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings.
Chris Silver Smith | May 19, 2022 at 6:00 am ETSites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
Chris Silver Smith | Apr 2, 2021 at 11:00 am ETWhether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
Chris Silver Smith | Jan 13, 2020 at 2:42 pm ETTo stay on top today, you need to be diligent in assessing your site's usability and the quality of its content.
Chris Silver Smith | Jan 22, 2019 at 3:25 pm ETThis case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.
Chris Silver Smith | Nov 6, 2018 at 1:41 pm ETIf you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
Chris Silver Smith | Apr 16, 2018 at 12:21 pm ETContributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
Chris Silver Smith | Nov 13, 2017 at 2:05 pm ETIf you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile.
Chris Silver Smith | Aug 7, 2017 at 10:45 am ETColumnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.
Chris Silver Smith | Jul 20, 2017 at 11:21 am ETColumnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
Chris Silver Smith | May 26, 2017 at 12:02 pm ETPreviously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
Chris Silver Smith | Apr 19, 2017 at 1:20 pm ETWould-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.
Chris Silver Smith | Mar 20, 2017 at 2:39 pm ETColumnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests.
Chris Silver Smith | Dec 30, 2016 at 12:02 pm ETIf you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.
Chris Silver Smith | Dec 1, 2016 at 12:55 pm ET