Advanced image SEO: A secret manual
Learn how search engines process images and key image SEO tactics to implement from this comprehensive overview.
Chris Smith is President of Argent Media, and serves on advisory boards for Universal Business Listing and FindLaw. Follow him @si1very on Twitter and see more of his writing on reputation management on MarTech.
Doorway pages: An SEO deep dive
Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties.
The case of the stealth Google-bomb
Can keywords in a redirected domain name cause a page to rank for them? There's reason to believe this theory is valid. Learn more here.
The biggest mystery of Google’s algorithm: Everything ever said about clicks, CTR and bounce rate
There's good reason to suspect that Google uses CTR as a ranking factor. Here's how Google addressed the topic over the years.
10 tips to help you become an in-house SEO
You don't have to be a hardcore programmer or have umpteen advanced degrees to do SEO. Follow these tips to help you land your ideal role.
The 4 stages of search all SEOs need to know
Understanding how search engines work is fundamental for SEO professionals. Here's a refresher on crawling, rendering, indexing and ranking.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches
'Near me' searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings.
Reputation attack sites have plummeted in Google, but can still harm
Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses and people with a low online presence. Here's what you can do to decrease the threat.
7 reasons why you need to update your reputation management strategy in 2020
Whether repairing or proactively managing your reputation, prioritize a multi-pronged approach to build a positive impression for your online identity.
How reputation became a major ranking factor in SEO
To stay on top today, you need to be diligent in assessing your site's usability and the quality of its content.
Verdict is in for CEO involved in forging court order over reputation attack
This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies.
Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
CEO who forged court order to get Google to remove defamation faces prison
Contributor Chris Silver Smith tells the lamentable story of a sophisticated apparent reputation attack and a victimized company led to take desperate steps to recover.
Twitter SEO: Tricks for reputation repair
If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile.
How long does reputation management take?
Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation.
Initial Interest Confusion rears its ugly head once more in trademark infringement case
Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!
Is Ripoff Report subverting Google take-downs?
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back.
Google thaws (a little) on defamation cases
Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.
Paradigm shift: Has Google suspended defamation removals?
Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google's longstanding informal policy of granting court-ordered defamation removal requests.