Baidu Agrees To Ad Revenue Sharing Deal With Apple In China

Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts […]

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Screen Shot 2012 06 14 At 7.49.53 AMChinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China.

Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts in China speculated that the revenue share with Apple would be up to 10 percent of overall mobile ad revenues generated by searches on the iPhone.

Baidu is already on most Android devices sold in China.


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Greg Sterling
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Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.

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