The web is multilingual – so why does search still speak just a few languages?
Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. Here’s why it matters – and what must change.
Topic: Mandarin Chinese
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search
The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs.
Bing Chat gains voice search on desktop interface
Bing Chat can also respond with text to speech answers.
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
Yext announces conversational ‘Knowledge Assistant’ for local data management
The company is also adding structured markup for events and events data syndication.
SearchCap: The Day In Search, August 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now, including information to alert you to your […]
Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers
China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies, there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and landing pages need to be written in Chinese to see any […]
SearchCap: The Day In Search, June 14, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Therapy: The Prescription For Dealing With Product Search & Paid Inclusion It’s not a secret that I am a big fan of Google’s addition of product extensions and product listing […]
Baidu Agrees To Ad Revenue Sharing Deal With Apple In China
Chinese search leader Baidu is going to share paid search ad revenue with Apple according to a report published by Bloomberg. Baidu was recently added as a search option for iPhone users in China. Apple said on Monday that it’s adding Chinese language support (Mandarin) to Siri for China, Taiwan and Hong Kong. Financial analysts […]
Apple Siri To Add Sports, Restaurants, Reservations, Movies & App Search
Apple at their World Wide Developer Conference today announced iOS6 with some really nice features to Siri, their voice search engine. You can see a preview of some of these features at Apple.com but here is a snapshot showing enhancements including: Sports Search Restaurants with Reservation Booking Movie Search & Ticketing Search For Apps On […]
Live Blogging the Google (Susan Wojcicki) SMX West Keynote
Danny Sullivan, Chris Sherman and Google SVP of Advertising Susan Wojcicki are now seated for her on-stage keynote interview this morning at SMX West. It’s a capacity crowd as Chris Sherman introduces Wojcicki as “one of the 50 most influential business executives” (Forbes). He also characterizes her as someone “you may not have heard of at […]
Google Translate For Android Literally Speaks More Languages, Through Conversation Mode
In January, Google Translate for Android gained “Conversation Mode,” a way to speak into your phone and have it speak back in a different language. Today, Google’s expanded the number of languages supported. Originally, the tool only supported English-to-Spanish translation (or vice versa). Now, Google says 14 languages in all are covered: Brazilian Portuguese, Czech, […]
SearchCap: The Day In Search, June 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Colbert Goes From 0-To-40 “Bing” Mentions In 2 Minutes, For Charity Bing bought a pretty funny product placement on the Colbert Report this week. Comedian Stephen Colbert was promised $2,500 for […]
Google Voice Search Adds EU Languages
Google announced that its mobile voice search offering is now available in several, new European flavors. It has been available for English, Mandarin and Japanese until this point. Now Google will be offering voice search in French, German, Italian, and Spanish. Image: Google Voice search is popular — though Google so far hasn’t provided any […]
Is International Social Media Marketing Just Too Difficult?
Social media marketing is pretty tricky - but it is too tricky to ever roll out international campaigns? Where do you start from when you're targeting international social networks - success at home or do you need to start all-over?
Microsoft Hopes To Grow “Bee-Ying” (Bing) Share In China
Reuters published an article today in which Microsoft asserts that China is its top search priority: “Microsoft is committed to the China market and the search market in China is the most important strategic market for Microsoft,” the company said on Tuesday in emailed responses to questions from Reuters. China has the largest internet and […]
Google Mobile Gets “What’s Nearby,” Voice Search Expands & “Goggles” Search By Snapping Pictures
The Google Search Evolution event today featured a fair amount of discussion of the impact of mobile on the future direction of search and the user experience. There was a flurry of announcements about mobile products and feature upgrades, summarized on the Google Mobile Blog. Danny live-blogged the event. Vic Gundotra, Vice President of Engineering, […]
Liveblogging The Google’s Web Search “Evolution” Event
Live from the Computer History Museum in Mountain View, I’ll be liveblogging what Google has dubbed “an inside look at the evolution of Google search.” As it turns out, it’s the unveiling of Google’s new Real Time Search, shown above, as well as search by voice and search by picture improvements for mobile. Real time […]
Trademark Owners: Get Your New International Domain Names Now!
Soon it will be possible to register domain names using local language character sets creating vast new opportunities for marketers - and domain name sellers. Time to act to protect your own domain names and trademarks in the new languages.
SearchCap: The Day In Search, November 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google, Yahoo, Bing Bury GeoCities.com, But Some Zombie Sites Are Still Alive Although some GeoCities web sites are still online, all three major search engines have removed the domain from their […]
Google Releases Voice Search In China For Nokia S60s
Google announced that it had released voice search for Mandarin Chinese for Nokia S60 phones. This is potentially huge — if Google gets it right — because of the massive population in China. It could also drive more search usage and frequency. Google trails Baidu on the PC but mobile represents an opportunity for Google […]