Bid Simulator Comes To Google AdWords

Google AdWords has been testing a beta feature since late May known as “bid simulator.” The feature basically shows you how many impressions and how your ad position would look, if you increased or decreased your bid price. Here is a screen capture I grabbed from the reference guide on this new beta feature:

Google AdWords Bid Simulator

The feature looks pretty impressive and I think it would be useful for some advertisers. I am honestly surprised that I missed this when it first was being tested a few weeks ago. There is a considerable amount of stories on the feature, but I just found it today by way of forum coverage. I guess having a new baby girl distracted me enough to miss this news.

Postscript: A Google spokesperson sent me the following statement on this new feature:

As part of our ongoing commitment to innovation, Google constantly tests new tools to improve our AdWords product offering and provide additional benefit to our advertisers. We are currently testing a feature called “bid simulator,” which helps advertisers make informed and efficient bid management decisions by estimating the results they would have achieved using hypothetical bid values. This feature is currently in a limited beta with a small number of advertisers. We have no additional news to announce at this time regarding developments for Google AdWords.

Related Topics: Channel: SEM | Google: AdWords | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • el_davide

    Great feature, I wonder when it will come to Germany. Definately looking forward to it!

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide