Bing Ads Auction Insights Now Available Globally

Reports show you how your ads compete against other advertisers' ads on the Yahoo Bing Network.

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bing ads auction insights available globallyAuction Insights, the Bing Ads tool that helps advertisers compare performance to other advertisers on the platform, is now available in all markets.

First launched in the U.S. last November, Auction Insights is available in the web interface from the Campaigns page under the Details drop-down. Reports are available at the keyword, ad group or campaign levels as long as they have enough activity for comparison.

Comparison data is also available through the Bing Ads Intelligence add-in for Excel.

For more resources about Auction Insights, see the Bing Ads help page and the introductory video from Bing Ads below.

https://youtu.be/5_dno9r0S18


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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