Everything you need to know about SEO, delivered every Thursday.
Bing Expands Its Snapshot To Include People & Landmarks
There’s no escaping it: It looks and acts a lot like Google’s Knowledge Graph. But Bing calls it “Snapshot” — that middle column in between its main search results and the social sidebar on the far right.
And today, Snapshot expands to begin showing facts and related information for both people and landmarks. So, on a search for famous artist Pablo Picasso, the middle column shows his image and a few facts about his life, along with related search links to get information about his family, artwork and more.
Here’s a look:
The small print at the bottom of the Snapshot results for Picasso (not shown in the image above) indicate that the data is coming from Wikipedia, IMDB and Freebase.
In today’s announcement, Bing says it’s still focusing on helping searchers take action right from the search results. The Snapshot results for Rihanna, for example, include links to hear a few of her songs and buy some of her albums (via Xbox Music).
Snapshot previously focused mainly on information related to local businesses and events. Bing says it’ll expand to include search categories/types in the future.