Entity SEO: The definitive guide
Here's everything you need to know about entities – what they are, why they matter in SEO, and how to use entities to rank content.
Topic: Free base
How Google uses NLP to better understand search queries, content
Learn the role that natural language processing plays in making Google search even more semantic and context-based.
How to get the most out of Google’s product Knowledge Panels
What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.
‘Ask Me Anything’ with Google’s Gary Illyes at SMX East
Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conference.
Google Launches Knowledge Graph Search API, Promises To Close Freebase API In Future
Google will discontinue the Freebase API in the near future, after announcing the release of the read-only Google Knowledge Graph Search API.
Google To Close Freebase, Which Helped Feed Its Knowledge Graph
Freebase announces they will close up shop after migrating their data and APIs to Wikidata. How will this impact the Google Knowledge Graph?
Bing Expands Snapshot With New Food & Drug Entities
Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In some cases, like the hamburger search shown below, the Snapshot includes a dropdown to further […]
SearchCap: The Day In Search, October 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Images: Search By Image Not Working For Many Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take […]
Bing Expands Its Snapshot To Include People & Landmarks
There’s no escaping it: It looks and acts a lot like Google’s Knowledge Graph. But Bing calls it “Snapshot” — that middle column in between its main search results and the social sidebar on the far right. And today, Snapshot expands to begin showing facts and related information for both people and landmarks. So, on […]
Search Convergence In SF: Matt Cutts, Danny Sullivan, Mike Grehan & Brett Tabke
It might be more than foggy in San Francisco this morning, as Brett Tabke of webmasterworld.com said after I took this picture, “that was a twilight zone moment for me”. It must have been interesting feeling for him then about 10 minutes later when Mike Grehan invited him and Danny Sullivan on stage to have […]
Google’s Knowledge Graph Has An Error 20% Of The Time
Google’s knowledge graph which launched a little over a month ago is reportedly often wrong. Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights […]
Bing Gets Its Own Knowledge Graph Via Britannica Partnership
Bing’s search results are getting a bit more informational thanks to a new partnership with Encyclopedia Britannica. They’re calling it “Britannica Online Encyclopedia Answers,” and it adds extra information about a search result right within the search results page. As the screenshots below show, it looks quite a bit like Google’s recently-launched Knowledge Graph feature, […]
Peeking Into the World Of Google’s Algorithm Changes With Google Search Quality Head Amit Singhal
Earlier this week, Google Fellow Amit Singhal gave the opening keynote at SMX London. Although Matt Cutts has always been the public face of all parts of Google’s unpaid search, his realm is primarily web spam. Singhal has been speaking publicly more often (notably when Panda launched) and oversees search quality. Or, as he described […]
Google Testing “Sources” Area With Info About Movies, Books, People, Music & More
Last November, Google tested a new “Sources” section in its search results, in the third column where ads normally appear. It seems the testing is underway again, showing extended information about actors, films, musicians, people and more. It also seems likely everyone may see this extended information soon, and that it’s the “search refresh” the […]
Google’s March Updates: Anchor Text, Image Search, Navigational Search & More
Google’s latest round of search quality updates is now available, and — at the risk of sounding like a grumpy old SEO — this month’s seems even more difficult to grasp than normal. There are a lot of words in this month’s list of 50 changes, but it appears to me that there’s not really […]
WSJ Says Big Google Search Changes Coming? Reality Check Time!
The Wall Street Journal is out with a story saying that Google is about to make one of the biggest changes in its history of offering web search, providing more direct answers and gaining “semantic” smarts to understand more about what words mean. I’m scratching my head, since Google already does this. Methinks Google’s PR […]
Powerset Teams Up With Live Search
Powerset, the semantic search engine that Microsoft purchased in July, has been collaborating with Microsoft’s Live Search team on several projects designed to be released within 30 days. Microsoft is currently testing them on a small, randomly selected audience. The projects include:
SearchCap: The Day In Search, March 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: