• d_a_t

    wow. between this and sitelinks a click on an ad could go to ten or more different pages. crazy.

  • http://twitter.com/mynewyork_fr my_newyork

    I didn’t get it : do we set it up in the interface or does google automatically decided, based on your “rich snippets” tags? If this is the 2nd solution, that would be the first time adwords uses SEO/code data.

  • http://webdealswatch.com/ Ron Coachman

    Don’t think I like this. I am paying for customers to land on my selected page not other pages. I hope google have the sense to have an option for advertisers to turn this off.

  • Chris Pickering

    Surely someone could make a firefox plugin that blocks PPC results (exclude URL’s with adwords tracking codes). I never click on paid ad’s, they just lower my user experience. If I want to find something I’ll find the company that offers the best website for the terms i search for, not the company that spends the most money trying to fast track its way to the top of my page.

  • http://twitter.com/jsbdoe jonas schaub

    also spotted in German Google Ads: http://twitter.com/#!/jsbdoe/status/195129094541819904

  • Shreyas Mulgund

    This is weird! How can you set the display URL as the root directory and not the exact landing page URL? Something is missing. I think it means that you will have to implement microdata throughout the website.

    Can anybody provide clarity on this thing?

  • http://www.facebook.com/people/Lionel-Rizky/100003781846299 Lionel Rizky

     make it easier to promote your website http://easyhighincomejobs.com/ please visit my website and select the one product that I offer my diwebsite. thank you

  • http://www.facebook.com/jesse.dacosta.5 Jesse DaCosta

     “Display” not “destination” URL. And the article mentions that microdata needs to be implemented with the breadcrumb links to function.

  • M. Nabeel Rabbani

    I can see many people have disliked this feature.
    I totally depends on the product nature and the hierarchy of the site. Statistically significant data will tell if this feature is a success or failure. In my raw opinion, a less number of users will click on these breacrumb links, but the direct advantage that you can draw out of it is the visibility of your ad. Your ads are likely to be bigger in size, securing more space and ultimately bringing more clicks to your Headline.
    But.. Yes.. Results will speak aloud.

    Lets wait….