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Topic: Breadcrumb navigation
The complete guide to SEO breadcrumbs
Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema markup, and implementation tips to boost visibility.
Site architecture: Creating a website structure that ranks
A strong site architecture boosts crawlability, UX, and rankings. Learn how to structure your site for SEO success, from navigation to internal linking.
How to build a better, smarter, more discoverable site architecture
Learn how to use Screaming Frog, ChatGPT, and Relume to create visualization charts and build a hierarchical navigation menu with wireframes.
Google no longer shows breadcrumbs in mobile search results snippets
Google said this change is to have a cleaner, more streamlined look for how URLs appear in search results.
Google Search Console may show more breadcrumb warnings
Google updated its rich results breadcrumbs report to show more warnings.
Internal linking for ecommerce: The ultimate guide
Learn nine best practices for internally linking pages on ecommerce websites, plus examples of ecommerce SEO done well.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
11 breadcrumb SEO best practices for a mobile-first strategy
Learn when to use three types of breadcrumb trails, the SEO benefits of breadcrumbs and best practices for UX and mobile.
Google Search Console error reporting for Breadcrumbs and HowTo structured data changed
This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.
Breadcrumb structured data reports now available in Google Search Console
The new report can help you debug issues with breadcrumbs displaying in the search results.
Google bug may select unrelated canonical URLs, could impact indexing
Breadcrumb trails on mobile may reflect unrelated URLs.
Google Replaces A Site’s URL In Search Results & Uses Its Site Name & Breadcrumb Path
After years of testing, Google has replaced the URL with the site name and breadcrumb trail in the mobile search snippets.
Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links
Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link. If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For example, searching for [paypal founders] shows a […]
Breadcrumb Trails Come To AdWords
Display URLs on AdWords search ads are getting another element — breadcrumb trails, a set of links next to the URL that lets users navigate directly to relevant sections of a site. An example of a breadcrumb trail would be “Apparel > Women’s Clothing > Tops > Sweaters.” As with organic breadcrumbs, the breadcrumbs displayed […]
Keywords, Text Links & Navigation Design
What is the best approach to utilizing keywords in site navigation? Balance is the key to successful keyword placement in a search-engine friendly website.
Google Adds Breadcrumb Support To Rich Snippets & Improves Testing Tool
The Google Webmaster Central blog announced improvements to their rich snippets feature. The improvements include a way to tell Google how you want your breadcrumb URLs to appear and an improved rich snippet testing tool. The breadcrumbs you have seen before, we have pictures here. Sometimes you don’t like how Google shows breadcrumbs in the […]
Google Showing Breadcrumb Navigation In Search Results
Confirming our previous reports, Google has announced and explained why and when it’s showing breadcrumb navigation in its search results. Google says it may show these site heirarchies “for a small percentage of search results” when it improves the search snippet with more context about the link being pointed to. What’s pretty cool is that […]
Google Testing Navigational Search Elements
I have noticed two blogs picking up on what appears to be some sort of navigational data being added to the Google search results snippet. The Red Cardinal blog posted screen shots, as did Rob Hammond at his blog. Google has confirmed this is indeed an experiment they are running, a “site navigation experiment,” they […]