Sign up for our daily recaps of the ever-changing search marketing landscape.
Consumer Watchdog Airs Anti-Google Cartoon At Times Square
A Consumer Watchdog group is airing a cartoon that is named “do not track me.”
The video depicts Google’s CEO, Eric Schmidt as seducing children to come get their “free ice cream.” Then the cartoon version of Eric Schmidt talks about how nothing is really free and how Google gives away things in exchange of stealing your privacy. The wow factor of all of this, is that 36 times per day the video will be played on a jumbotron in Times Square, New York City.
Here is the video:
The NY Times has an article named Retargeting Ads Follow Surfers to Other Sites that talks more about this type of tracking.