Not So Fast: Delicious.com May Survive, After All

Responding to the frenzy that happened yesterday after news spread that Delicious.com was likely to be shut down, Yahoo says the service may live on, after all.

In a post today on the Delicious.com blog, the company emphatically says Delicious isn’t closing.

Is Delicious being shut down? And should I be worried about my data?

- No, we are not shutting down Delicious. While we have determined that there is not a strategic fit at Yahoo!, we believe there is a ideal home for Delicious outside of the company where it can be resourced to the level where it can be competitive.

What is Yahoo! going to do with Delicious?

- We’re actively thinking about the future of Delicious and we believe there is a home outside the company that would make more sense for the service and our users. We’re in the process of exploring a variety of options and talking to companies right now. And we’ll share our plans with you as soon as we can.

Those are strong statements of Yahoo’s intent to find a buyer for Delicious, but they’re also a different message than what appeared on the “Sunset slide” used in an internal webcast for Yahoo employees:

Yahoo Products To Be Closed

Given the widespread disappointment (and anger) that spread online yesterday at the thought of Delicious.com being “sunsetted,” Yahoo should have plenty of options to explore. Delicious.com clearly has a strong and vocal userbase, perhaps stronger and more vocal than Yahoo’s decision-makers realized.

Related Topics: Channel: Social | Top News | Yahoo: Delicious

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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