Google avoids AdX breakup in ad tech antitrust case
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.
Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad exchange.
Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.
The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the open web.
The DOJ’s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.
Brands and advertisers face fresh uncertainty as President Trump's executive order keeps TikTok alive in the U.S. as negotiations drag on.
A deal framework signals TikTok may stay in the U.S., easing months of uncertainty for advertisers, marketers, and creators.
Is the web alive or dead? To Google, it’s Schrödinger’s cat – a paradox that shifts depending on who’s talking and where.
TikTok's reported plan to launch a separate app in the U.S. could disrupt ad targeting and user data continuity.
TikTok’s uncertain future in the U.S. could disrupt ad campaigns and audience reach, making it critical for advertisers to monitor developments and plan contingencies.
A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.
TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Trump’s shift on TikTok’s potential ban could impact the app’s future in the U.S., creating uncertainty for advertisers targeting its 170 million American users.
TikTok says the measure, signed into law by President Joe Biden today, is unconstitutional and plans to challenge it in court.
TikTok could lose its 150 million-strong U.S. user base if new legislation receives Senate approval next week.
New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban.
Yandex, the dominant search and online advertising platform is Russia since 1997, has been in turmoil since Russia's invasion of Ukraine.
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
There is no word on when the sale will take effect, but Meta has agreed to sell the library in its entirety.
Breaking up these companies will apparently be on the table.
A Conductor deal has been in process "for awhile," says source.
To focus on "core business strategy," Bing will stop gathering its own mapping imagery and instead license data from third parties.
Responding to the frenzy that happened yesterday after news spread that Delicious.com was likely to be shut down, Yahoo says the service may live on, after all. In a post today on the Delicious.com blog, the company emphatically says Delicious isn’t closing. Is Delicious being shut down? And should I be worried about my data? […]
Reuters reports Barry Diller, the CEO of IAC/InterActiveCorp, which bought Ask years back, is no longer the CEO of the company. Barry Diller recently gave up on Ask.com with competing with Google, turning Ask.com back into a Q&A site. Now Diller is the chairman and senior executive of IAC, and the current CEO of IAC […]
The HotJobs for sale rumor has been around for some time. Yesterday a deal with Monster was finally announced. It is being widely hailed as a smart move by Yahoo to gain cash and divest itself of another “non-core asset.” Except for payment and other terms the deal is conceptually analogous to what Yahoo is […]
Yesterday on the Yahoo Q2 earnings call, CEO Carol Bartz spent time talking about local and small business (SMB) advertising. She said that these overlapping segments were increasingly important to Yahoo and she announced a new deal with AT&T (to sell display ads on Yahoo to SMBs). She added that between AT&T’s yellow pages sales […]
At long last, Google owns DoubleClick. In doing so, the company has done something else that many people would have never believed possible. Become an SEO. That’s right — Google’s in the SEO business now, selling services through DoubleClick’s Performics to people who want to rank well on — um — Google. Conflict of interest? […]
Only weeks ago, InfoSpace sold Switchboard and its local/directory business to Idearc/Superpages for a reported $225 million. Today, Motricity announced that it had acquired the company’s mobile services business for $135 million. Motricity wants the business for the revenues and carrier relationships and to tell a better story to the market as it moves toward […]