Eric Schmidt’s Favorite Google Product? Chrome!

Sep 20, 2009 at 11:33am ET by Danny Sullivan

What’s Google CEO Eric Schmidt’s favorite Google product at the moment? When I asked him that this week, I expected a “I love all my children equally” answer. Instead, Schmidt surprised me answering without hesitation: Google’s Chrome browser.

“The one that I am the most pleased with is Chrome. This is a personal answer. Because Chrome has a lot of subtlety to it,” Schmidt said. “It’s all of these complex design choices that the Chrome team made that makes Chrome faster and just [intuitive]. And once you start using Chrome it’s very hard to go back to a different browser. And you can’t quite say why. And those are the trade-offs. And they’re all subtle. And that’s the kind of stuff I like. And obviously that extends to Chrome OS as it becomes available.”

Schmidt also said that Chrome harkens back to the simplistic design of Google when it first started:

“I told the team that the design choices of Chrome were as subtly elegant as the design choices that Larry and Sergey made when Google was founded. That’s how clever they were. And I think that’s often missed.”

Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle, can be found on Facebook, Google Buzz and microblogs on Twitter as @dannysullivan.

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