Eric Schmidt’s Favorite Google Product? Chrome!

What’s Google CEO Eric Schmidt’s favorite Google product at the moment? When I asked him that this week, I expected a “I love all my children equally” answer. Instead, Schmidt surprised me answering without hesitation: Google’s Chrome browser.

“The one that I am the most pleased with is Chrome. This is a personal answer. Because Chrome has a lot of subtlety to it,” Schmidt said. “It’s all of these complex design choices that the Chrome team made that makes Chrome faster and just [intuitive]. And once you start using Chrome it’s very hard to go back to a different browser. And you can’t quite say why. And those are the trade-offs. And they’re all subtle. And that’s the kind of stuff I like. And obviously that extends to Chrome OS as it becomes available.”

Schmidt also said that Chrome harkens back to the simplistic design of Google when it first started:

“I told the team that the design choices of Chrome were as subtly elegant as the design choices that Larry and Sergey made when Google was founded. That’s how clever they were. And I think that’s often missed.”

Related Topics: Channel: Other | Google: Browsers | Top News


About The Author: is a Founding Editor of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also serves as Chief Content Officer for Third Door Media, which publishes Search Engine Land and produces the SMX: Search Marketing Expo conference series. He has a personal blog called Daggle (and keeps his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan.

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