How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Topic: Sergey Brin
The delegation boundary: How AI decides which brands win
AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
Sergey Brin: Google ‘messed up’ by underinvesting in AI
Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots because they say 'dumb things.'
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman ordered an urgent ChatGPT quality overhaul and paused advertising plans to focus on strengthening the core product.
Optimizing for AI: How search engines power ChatGPT, Gemini and more
AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and others surface.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.
Creating Google Ads campaigns with Gemini conversational AI: How good is it really?
Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns.
U.S. vs. Google antitrust trial: Everything you need to know
The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of Search.
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’
Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry.
Google CEO on SGE and Search evolution: ‘We’ll get it right’
Sundar Pichai compares the shift to SGE to the shift from desktop to mobile – and believes it won't blow up Google's current business model.
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 24
Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile edits, Google penalties and more.
Andi Search adds Generated Content feature
The small startup search engine is launching a new ChatGPT alternative – but is this generative AI tool worth your time?
This day in search marketing history: March 14
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: March 10
Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites feature, searchers ignore PPC ads and more.
Why a Google search revolution never happened
Google had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into more products. What happened?
This day in search marketing history: February 22
Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, Google Shopping experience scorecard and more.
This day in search marketing history: February 19
Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, hreflang notifications and more.
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we're seeing now at Google?
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.
This day in search marketing history: February 11
Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting services, Google Japan's link penalty and more.
This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
Google search will debut chatbot features this year
Google has put A.I. 'front and center' and sought help from founders Larry Page and Sergey Brin on their A.I. strategy.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
The origins of E-A-T: Page content, hyperlink analysis and usage data
Discover the original sources of expertise, authoritativeness, and trustworthiness in search and what they're actually based on.
Indexing and keyword ranking techniques revisited: 20 years later
Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Goodbye Search Engine Land, SMX and Third Door Media
After more than two decades of writing about search and online marketing, as well as speaking at and organizing dozens of conferences, it's time to hang up my e-spurs and move on to other adventures.
Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage
We spoke about how everything got started, how it was working with Danny Sullivan over the years and how he manages everything under this company.
SEO year in review 2019: Zero-click searches, BERT, local spam and more
What’s past is prologue. Here’s our recap of the stories that will shape search for years to come.
Google co-founders step down, Sundar Pichai to lead both Google and Alphabet
Page and Brin will remain as board members.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
Former Google CEO Eric Schmidt to leave Alphabet board of directors
He will remain with the compain the very limited role of 'technical advisor.'
Opinion: Congress needs to do their homework on search engines
During a Dec. 11 hearing, congressional representatives questioning Google's CEO demonstrated their lack of knowledge about how search engines actually work.
Google marks 14 years as a public company
Today the search giant ranks as the world's third most valuable company.