• http://www.facebook.com/anahmani Ari Nahmani

    Great review! And not just because my big ol’ head makes a cameo. :)

  • http://fbupdates.com prateek bansal

    You are exactly right. Things are changing and Facebook is going to be the Next Google. It will not only affect google but also everyone. Check this article. http://fbupdates.com/2013/02/facebook-graph-search-the-dangerous-update/ I have mentioned in here why Facebook Graph search is a Dangerous update.

  • http://twitter.com/TylerHakes Tyler Hakes

    I still really feel in the dark about Facebook’s Graph Search. I’ve read a number of articles talking about what it lacks, but they still always end with an urgent push to make sure you’re using it (even though it sucks, apparently).

    My question is: What *does* Graph provide? So far I’ve only read about what it’s lacking.

  • http://profiles.google.com/ajfried Aaron Friedman

    Well, the push to use it is the 1M people that are on the network, right? I think that alone makes the case. But the second point is that even though it lacks now, its not goign to be lacking forever if it wants to stay relevant.

    I think its valuable in the end to stay ahead of the curve while we can.

  • http://www.certifiedfoodies.com/ blankPixels

    Quite surprised with #2. I thought captions would be searchable too.

    Thanks for the very detailed review! :)

  • http://twitter.com/21tigermike Michael A. Robson

    The idea is that Facebook should be the one go-to Search for finding people (any people), and Google remains the go-to Search for things.

    This is interesting because up to this point, Facebook was a place to organize and interact with people you ALREADY KNOW. The only way Search makes sense is if Facebook now becomes (yes, like a dating site) a place you can meet new people (to form all forms of relationships).

    When it comes to the Yelp stuff, yes, as a secondary byproduct, Facebook is now a great way to find a restaurant, but, because it’s less focused, I’m not sure how useful that search is. After all, Yelp exists, and it’s an app on your phone. And already has Facebook Connect, etc.

  • http://www.facebook.com/eli.edri.16 Eli Edri
  • http://www.facebook.com/eli.edri.16 Eli Edri
  • http://www.facebook.com/people/Nganguem-Victor/100000686725637 Nganguem Victor

    j’aime ça

  • http://twitter.com/TylerHakes Tyler Hakes

    I “get it” from a high-level strategy prospective. It’s essentially
    the same approach as what Google is trying to do by integrating G+ data
    into search, right? E.g., if I’m looking for a new barber in my area,
    the barbers that my friends use/like/endorse also matter in my search.

    FB and Google essentially have either side of the same puzzle and they’re trying to build out a product that will give them the other side.

    But, I really question whether it will ever come to fruition as a true
    contender for finding relevant information (general information) within
    the confines of a single site.

    We’ve seen Facebook make plays in the past to turn their site into an all-inclusive web portal where you essentially never have to leave their site to access/find anything on the web (a la AOL in the 90s). But, I’m really just not buying that as a possibility or reality. The web is too big and too open for anyone to live their life inside the Facebook bubble.

    Obviously, that’s my opinion. I’m interested to hear what other people think about it — and if I have the right idea of their bigger vision.

    To your point though, yes, they obviously have web traffic, but how many people will actually use the graph search in the way that Facebook expects them to, i.e., for discovering businesses, etc (see my argument above)?

  • http://twitter.com/TylerHakes Tyler Hakes

    I think the vision is bigger than that, though.

    It’s not just about finding people, but finding how people interact with things. e.g., how many of my friends like this business? Or, what are some bands that my friends like? (see the Graph demo page).

    As I said below in my response to Aaron, I’m just not buying this as a viable or useful product that will catch on. We know from looking at Facebook’s moves in the past that they want to work as essentially a captive portal for web traffic. Facebook *IS* your way to connect with everything on the entire Internet, in their ideal world. But, we live in an age of the open net, and I don’t think people will by and large jump onto that boat.

    Thoughts? I’m not proclaiming to be an expert here. But, these are my observations and thoughts from what I know. (For the record, I don’t have Graph search).

  • http://profiles.google.com/ajfried Aaron Friedman

    I was too actually. I expect that this will evolve. Thanks for reading! :)

  • Szilard Butta

    Thank you for this awesome article.
    There are tons of SEO/Marketing questions that come into my mind right now, regarding the “revolutionary facebook search engine”. But I also like to think non-professional sometimes, like a “civilian”. With this whole fuss about social being connected to search, both on Google and Facebook-Bing side… does this mean our society is heading towards a direction where we will never discover something new by ourselves, we will never take the “risk” to check out a new restaurant or dentist, unless our friends “approved it”? If I am hesitating between a trip to Portugal vs Spain, and 3 friends of mine were in Spain – shared it, liked it, posted it, tagged it – but none of them in Portugal and not even their friends that I am not connected with, does that mean Portugal stands no chance in coming up in search results for: “portugal or spain fun vacation”?
    Getting to your nr.4, after the big, official, worldwide, open-for-everyone launch that is going to happen somewhere in the foggy future, Graph Search will be at a state Google was back in ~2000. They will have to “dance”, update, hot-fix, have a Facebook version of Matt Cutts and his team in order for us to be allowed to even mention Graph Search as a danger to Google Search. And that is at least 5-6 years during which a now 12 year old prodigy could grow up and come up with something so new none of us can even fathom about right now.

  • http://www.esocialmedia.com Jerry Nordstrom

    I think there are a great number of people like myself that simply do not want to have my social network influence the results of my searches. The flaw I see in holistic search results is the assumption that just because I am socially connected to somebody I would want to have their preferences, comments, or endorsements influence my search results. I don’t, or at least I want the obvious choice to turn it off and that is what Google does very well by offering the “Hide personal Results” toggle.

    This is may be off on a tangent, but I feel relevant to the future of the social graph. I have a hope that consumers will one day wake up and demand that they must own their digital identities. Ownership and use of my “public data” is already being exploited in every way possible. The model for modern social sites like Facebook and Google is to offer its users “free services” in exchange for collecting and using their personal digital profile in any way they wish. I don’t blame companies for doing so as it has resulted in fabulous profits, but the end game is not clear to the users, they are not aware of what they are giving away.

    At one point in time your digital profile will be so complete it will be used for much more than useful searches, it will be (and is being) used by employers, lenders, schools, political orgs, The Government, marketers etc to make decisions that have a deep impact on YOU in the physical world. Yet – You have no access to this data? You have no control over this data? You have no understanding of who has it and how its being shared or used? If you have no control over the complete digital you what form of “free society” do you live in?

    If consumers (or perhaps legislating bodies) make a stand and demand individuals have control over their digital identities and that online businesses must offer a clear opt-in option as to what data belongs to the individual and which belongs to the company, then models such a Facebook may quickly fall apart.