Facebook Passes Google (Again) As Most-Visited US Site: Hitwise

Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s happened.

According to Experian Hitwise, Facebook.com received 7.07% of all internet visits during the week that ended on March 13th, with Google getting 7.03%.

This compares visits between the two main domains — Facebook.com and Google.com. When this first happened over the holidays, we explained that the numbers don’t include other Google properties like Google News.

In addition to the holiday numbers, Hitwise also says Facebook.com surpassed Google last weekend — March 6th and 7th. With Facebook trending way up in terms of traffic — up 185% over this time last year, Hitwise says, compared to Google.com being up only 9% over last year — it seems likely this is going to happen again and again.

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About The Author

Matt McGee

Matt McGee is the Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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