How I built 5,660 backlinks in 30 days [New strategy]
How to use a new link building strategy called "Reverse Outreach".
Topic: Google News
How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
BuzzStream review: Is this link building and outreach tool worth it?
I reviewed BuzzStream for a week. Does it work? Is it worth the money? I reveal everything in this review.
7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
How to launch a news publication that earns visibility in Google
A six-month case study reveals what helped a new publication earn visibility in Google Search, AI Overviews, Google News, and Top Stories.
Google Search Console Platform properties are now globally live
Plus, Google released new help documentation on how to analyze the social and video data.
Link building for legitimacy: Building brand credibility in a competitive search environment
Don’t get distracted by flashy metrics like search volume. Instead, focus on the metrics that matter: legitimacy, credibility, and authority.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Google AI Overviews cut search clicks 42%: Report
Publishers are losing Google organic search traffic, but breaking news traffic jumped 103% and Discover clicks are surging.
The Digital Markets Act promised fairer search. It’s failing.
Two years after the DMA took effect, user experience is worse, business metrics are down, and Google’s monopoly remains intact.
The SEO’s guide to Google Search Console
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
SEO personas for AI search: How to go beyond static profiles
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
Log file analysis for SEO: Find crawl issues & fix them fast
Unlock hidden SEO insights with log file analysis. Learn how to track crawler behavior, spot indexing problems, and optimize your site for search engines.
SERP features: Types, benefits, and how to rank
Explore all major SERP features, why they matter for SEO, and how to optimize your content to earn more visibility, clicks, and traffic in search results.
Digital PR for SEO: Backlinks, authority, and rankings
Discover how digital PR boosts your SEO by earning high-quality backlinks, increasing brand visibility, and building authority.
Google penalties: Advanced detection, recovery, and prevention strategies
Learn how to identify a Google penalty, fix manual and algorithmic actions, and protect your site from future SEO penalties with expert-level strategies.
The ultimate Google Search Console guide: Everything you need to know
Learn how to use Google Search Console to monitor site performance, fix indexing issues, and boost your SEO rankings with this step-by-step guide.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
Google Search Console API gains 24-hour hourly data for past 8 days coming soon
Now you can programmatically get access to the 24-hour search performance data from the Search Console API.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
Americans search Google 126 times per month on average: Study
A day after Google revealed it sees more than 5 trillion searches per year, new study gives insights on how often Americans use Google Search.
Google News automated publication pages to start in March
This comes after Google announced in April 2024 that Publisher Center will stop allowing you to add publications manually.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Google quietly updated the News and Discover manual action policies
Google removed the adult-theme and artificial freshening sections and added a number of deceptive practices sections.
Query Deserves Freshness: What it is and how it works
Query deserves freshness (QDF) is a model Google uses to rank fresh content for queries that need new info.
19 advanced Google search operators you need to know (and some we’ve said goodbye to)
Gain powerful insights to inform your marketing efforts. Use the following advanced Google search operators and commands to your advantage.
Your guide to sitemaps: best practices for crawling and indexing
Sitemaps make it easier for search engines to discover and index your pages. Here's all you need to know and how to create one.
Structured data and SEO: What you need to know in 2025
Here’s why structured data matters, key schema types to use and advanced techniques to boost visibility in rich results.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
Google updates crawlers and user-triggered fetchers documentation
With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.
Google Search now supports AVIF file formats
This means AVIF images will show in Google Search, Images, News, Discover and more.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Google restores News and Discover after widespread disruption
Google identified and fixed its technical difficulties with serving, but it may have impacted news publisher traffic.
Google Publisher Center to stop allowing you to add publications
Instead, Google will automatically add eligible publishers and will eventually remove those publishers not eligible.
Key SEO trends for 2024
This new year will be the most exciting and dynamic time to be in SEO.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
Microsoft relaunches pubCenter, its Google AdSense alternative
The all new pubCenter pilot program, which is actually a 15-year-old Microsoft product, is now open but only to U.S. businesses.
An SEO guide to optimizing your Google Publisher Center account
Boost your brand’s visibility on Google News platforms with this advanced guide for Publisher Center optimization.