Bing announced that in the upcoming version of Firefox, Bing will be added as one of the standard set of search provider options.

This will be on both the Mac and PC versions of Firefox 4. Bing said:

We’re very excited to be included in the search engine choices in the upcoming version of Firefox. Having Bing in the “out of the box” list makes it easier than ever for the Firefox community to experience the benefits of Bing.

Postscript From Danny Sullivan: The current default search engine in Firefox is Google, and that doesn’t seem to be changing. However, it’s a big boost for Bing to finally get included as an alternative choice, and one that’s long overdue, in my opinion. For some further background on Google’s relationship with Firefox and how Microsoft has been left out, see the posts below:

• Hey Firefox – Let Us Pick Our Own Search Engine!
• Mozilla Folks Attack Google On Privacy; Will Bing Finally Be Admitted Into The Firefox Club?

Related Topics: Channel: Content | Firefox | Microsoft: Bing | Microsoft: Business Issues | Microsoft: Partnerships | Top News

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz

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