The best AI video generators for creators and marketers
The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators content marketers may adopt soon.
Topic: Personal computer
Code-free custom conversion, and 5 other new Microsoft Ads updates
The new features aim to increase efficiency and help advertisers better target their campaigns.
Create campaign impact by reaching the Workday Consumer
Learn how to attract, convert and retain this new consumer.
Is voice over-hyped? A new survey suggests lower adoption than previously thought
iPhones dominate usage, despite aggressive promotion of the Google Assistant.
Data: Google monthly search volume dwarfs rivals because of mobile advantage
Google likely has 30+ billion queries per month across platforms.
Report: Microsoft responds to Amazon Echo, Google Home with “HomeHub”
Software approach would make Cortana available from the lock screen and provide other smart-home features.
Report: Nearly 60 percent of searches now from mobile devices
Hitwise examined hundreds of millions of queries across 11 key categories.
Google’s PC Market Share Off Its Peak, Yet Company Seeing More Searches Than Ever
Yesterday, comScore released its September 2015 search engine rankings for the US market. There was almost no change in position or share from August. Google’s share hovers at just below 64 percent. However, a year ago, Google was at 67.3 percent, and Yahoo was at 10 percent. Today, Yahoo is at 12.6 percent. Google’s intervening losses […]
“OK Google” Dropped As Way To Perform Voice Searches In Chrome On Desktop PCs
You can no longer initiate a voice search without hands on Chrome for Desktop.
Send Places From Browser To The iPhone In Google Maps 4.7 Update
The latest version of Google Maps (4.7.0) for iOS, among other things, gives users the ability to send locations from the PC to their i-devices. While you can already save places on the desktop and retrieve them on the iPhone, this is another nice cross-device integration for Google Maps. After installing the new version of […]
Report: Mobile Search Queries 29 Percent Of Total But Growth Modest
Search query percentages don't line up with overall usage trends.
New Bing Ads Editor Version (10.7) Now Available
Changes include some subtle but welcome usability updates and, best of all, the ability to edit the text of keywords that have already been synced.
Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop's influence, while still dominant, continued to wane in the fourth quarter.
Bing Ads Makes Combined Tablet-Desktop Targeting Official
Desktop and tablets are now united across paid search — with one caveat. Bing Ads has officially combined tablet and PC targeting in search campaigns on the platform, following on Google’s move to do so last year with the introduction of Enhanced Campaigns. Bing Ads announced the changes coming to device targeting back in June. […]
Bing Ads Tweaks Its Tune: Desktop/Tablet Traffic To Be Combined, Adding Tablet Bid Modifier
You may recall last spring, Bing Ads issued a manifesto of sorts in response to Google’s announcement of Enhanced Campaigns titled Advertisers Deserve Control: “We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers.” In what would appear to be an about-face, Bing […]
Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases
Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]
Matt Cutts: Google Mobile Queries May Surpass PC Search This Year
Speaking at SMX West last week Google’s Matt Cutts said that he “wouldn’t be surprised” if mobile search exceeded desktop queries this year. A similar comment was made by a Google speaker informally during a roundtable discussion at the International Franchising Association conference in New Orleans earlier this year. We asked Google for an official statement […]
Forecast: Google To Lose $1.4B In PC Revs As Search Shifts To Mobile
A forecast just released by eMarketer argues that Google will lose $1.4 billion in PC search revenue in 2014 as paid clicks partly migrate to mobile devices, where revenue per click has been lower. Some of that PC revenue decline will be offset by growth in mobile paid clicks. Some marketers to date have actively […]
New Google Maps Comes Out Of Preview Today
Roughly last May at Google’s “I/O” developer conference, the company introduced an updated version of its desktop Maps experience. Since that time, it has been in “preview,” allowing users to go back and forth between the “classic” and new versions. Today, it’s coming out of preview and soon will be the default PC Google Maps […]
SearchCap: The Day In Search, December 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Christmas & Kwanzaa Decorations Are Live For 2013 A few weeks ago, Google added their Hanukkah decorations, but now that Christmas and Kwanzaa are just around the corner, Google has […]
Survey: Majority Use Mobile Search, Find It “Harder Than PC”
In the cross-platform, post-PC era, the big question the search industry faces is whether and how PC search behaviors are extending into mobile. The short answer is they are. Google has sponsored research that shows majorities of smartphone owners use search engines (74 percent). Yet mobile search, even voice-enabled search, is an awkward version of its […]
Yahoo Expands Search-Ads Relationship With Chitika Into Mobile
Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with […]
Report: Mobile Traffic To Local Sites Growing Faster Than To Total Internet, Now At 27 Percent
The Local Search Association has released a new Local Mobile Search report, which affirms many of the big themes and trends in the market now: PC traffic is flat, mobile is gaining rapidly and mobile is heavily used for local search. The Q4 2012 data in the report are from comScore. And because the data […]
Report: Tablets Yield 15% Lower RPC Than PCs; (Another) Rebuttal To AdWords Tablet/PC Combo
The proliferation of tablet devices has begun to lower the value of the tablet segment overall for paid search marketers, even as competition heats up. That’s according to the Q1 Digital Marketing Report by RKG, which finds that tablets generated 15% lower revenue per click than traditional computers. Revenue Per Click by Device Type vs […]
Do Tablet Trends Support Google’s Shift To Combine Desktop & Tablet Targeting?
In the last three years, on the heels of Apple’s debut iPad in 2010, the rapid proliferation of tablet devices has changed the way consumers and advertisers interact across the paid search landscape. Consumers now rely on their tablets more than ever before to gain instant access to local business information, product details and reviews, […]
Report: 25 Percent Of Search Clicks Now From Mobile Devices
The Search Agency has released its “State of Paid Search Report” for Q4 2012. It follows similar reports from Marin Software, IgnitionOne, RKG and Kenshoo and contains a range of data based on US client campaigns. Overall The Search Agency observed that paid search is experiencing a “healthy growth rate.” Impressions, CPCs and paid clicks all […]
Analyst: Mobile Continues To Take Share From Desktop Search
Later today comScore will release its US search market share numbers for December 2012. Based on early release information from Wall Street analysts this is what the numbers will be: Google: 66.7 percent (vs. 67 percent in November) Bing: 16.3 percent (vs. 16.2 percent in November) Yahoo: 12.2 percent (vs. 12.1 percent in November) Ask: […]
November ComScore Data Suggest PC Search Volume May Have Peaked
Yesterday comScore released its November search market share data. The distribution and trends are consistent with what has been happening over the past several months: Google is stable, Bing has gained incrementally, Yahoo lost some share (mostly to partner Bing) and the others have gained or lost a fraction of a point. Stepping back, comScore […]
Google Introduces Targeting Improvements To Help More Marketers “Get Local” For Holidays
While this will be a true multi-channel holiday, the overwhelming number of actual purchases (north of 90 percent) will still be made in stores. Yet those purchases will be highly influenced by PC, tablet and smartphone usage. More than 80 – 90 percent of online consumers do research before buying offline. This has been documented […]
Map Search On PCs “Eroding,” Shifting To Mobile — comScore
It all makes sense. According to comScore, map-based search on the PC has now peaked and is starting to erode. By contrast mobile usage of mapping applications is growing and will continue to do so for the foreseeable future. Apple Maps’ problems notwithstanding, smartphone mapping apps offer a better overall experience than online maps. Because […]
September Search Share: Yahoo Continues Downward Slide
We’re getting the usual sneak peek at comScore data from financial analysts ahead of the official release tomorrow. In terms of the market-share horse race, Google gained ground vs. last month. Bing was flat; AOL and especially Ask gained as well. Sadly, Yahoo experienced another month of decline — to its lowest market share in […]
Report: Tablets Offer Lower CPC, Higher Conversions Than Desktop PCs
One of the key findings of the Q2 2012 Global Digital Advertising Update from Adobe (Efficient Frontier) is that search marketers can get more value from mobile campaigns than they now can on the PC. According to the report cost-per-click (CPC) prices are lower for both tablets and smartphones than comparable PC search campaigns and […]
Analyst: Mobile To Overtake PC For Local Search By 2015
Analyst firm BIA/Kelsey has projected that by 2015 there will be more local searches coming from smartphones than PCs in the US. It’s a bold prediction and one that has logical merit: smartphone search volumes are growing faster than search on the PC. While local search is at least 20 percent of total queries on […]
SearchCap: The Day In Search, February 13, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’ By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first […]
Reports: Mobile Search Impressions Explode, CTRs Beat PC
A couple of Q4 2011 reports released this week from Marin Software and IgnitionOne show, among other things, the dramatic growth of mobile paid search advertising. According to the IgnitionOne document, the “mobile [paid] search ad spend is up 269% YoY and impressions are up 317%.” IgnitionOne said that among its retail clients, “Mobile search […]
Report: Tablets Replacing PC News Consumption For Many
A new report on tablet ownership and usage, from the Pew Research Center’s Project for Excellence in Journalism, finds that 11 percent of US adults own tablets (mostly iPads) and 77 percent use them daily. Beyond this 53 percent of tablet owners consume news on these devices on a daily basis. The report focuses primarily […]
Google Enables Call Tracking From Mobile Landing Pages
Google’s Click to Call program has been a huge success. About a year ago Google reported that it had 500,000 advertisers using Click to Call. (That number was repeated again today in a blog post.) And last year former Google Product SVP Jonathan Rosenberg said “Click-to-Call ads are generating millions of calls every month.” Calls […]
Mobile Now 12 Percent Of All Paid Search Impressions
Earlier today Performics reported another mobile search milestone: “mobile paid search traffic is now 12% of all paid search impressions (mobile + desktop), while mobile clicks are about to cross the 12% threshold.” The search-marketing firm based this report on aggregated client data from 1H 2011. Mobile by itself, excluding tablets, is about 10 percent […]
comScore: the iPad Owns 97 Percent of US Tablet Traffic
As part of its new “device essentials” data product release comScore put out some interesting comparative findings about web traffic patterns from a broad array of mobile devices, including smartphones and tablets. But among tablets we’re really only talking about the iPad. According to comScore, the iPad represents “89 percent of tablet traffic across all […]