Google

First Google Toolbar PageRank Update Of 2011

pagerankGoogle has updated the PageRank values of many sites within the Google Toolbar. This is the first toolbar PageRank update of the year, and arguably the first one in almost 9 months. There have been minor updates, where some sites have seen their PageRank change during 2010, but I believe the last huge PageRank update was in April 2010.

I posted the news at the Search Engine Roundtable yesterday, where there are close to 40 comments in less than 24 hours on the PageRank update. Honestly, I am a bit upset to see so many SEOs and webmasters interested in this update. As we know, Toolbar PageRank is very out of date and does not have a direct impact on a site’s ranking. Heck, even well-known Googlers have call PageRank Overhyped.

That being said, Toolbar PageRank is often a badge of pride to many webmasters and I understand why some webmasters smile when their PageRank goes up and frown when the PageRank goes down.

I am wishing you all more Google green pixels for your web sites!

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.