First Promoted Twitter Trend For Toy Story 3 Aims To Infinity And Beyond!

Earlier today several people noticed a “Promoted Trend” in trending topics on Twitter. For those who haven’t already seen it, here’s what it looks like:

It appears at the bottom of the trending list; and it’s there regardless of whether you’re looking at global or local trending topics. We’ve asked for comment from Twitter.

A Twitter spokesperson pointed me to the FAQs on Promoted Tweets, which say the following:

Like Trending Topics, Promoted Trends are already trending on Twitter but haven’t yet made their way into the Trending Topics list. Promoted Trends are clearly marked as “Promoted.” If a topic isn’t already being talked about on Twitter, it cannot be a Promoted Trend.

When you click through you go to the stream of tweets about Toy Story 3. The Promoted Tweet appears at the top of the page followed by others discussing the movie:

The ad seems to have been retweeted, probably because of its novelty, more than 100 times.

If you click on the “promoted by Disney-Pixar” yellow button it takes you to the Promoted Tweets FAQs. If you click on the Disneyticketstogether.com link it goes to the Facebook site where Disney is selling tickets to showings of Toy Story 3.

This is going to be a very effective social media promotion for Pixar — there will be lots of coverage and discussion — even though the film already has huge visibility and, dare I say it . . . “Buzz.”

YouTube Preview Image

For more about promoted tweets, see our past article, The Twitter Search Revolution: Popular & Promoted Tweets Mature The Service.

Related Topics: Channel: Social | Top News | Twitter

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.matterhornmarketing.com/marketing matterhornpat

    I noticed this yesterday, and thought perhaps I had just missed it. Will be interesting to watch as this component of Twitter develops.

  • http://www.tcampbell.net T Campbell

    The Twitter spokesperson can explain it till the cows come home, but my first instinct is to see it as an irrelevant text ad in a section that’s supposed to be about what users, not advertisers, have decided is popular. And I don’t think too many users are going to hear that explanation, or care if they do. I’ll be very surprised if this idea has legs.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide