• http://www.matterhornmarketing.com/marketing matterhornpat

    I noticed this yesterday, and thought perhaps I had just missed it. Will be interesting to watch as this component of Twitter develops.

  • http://www.tcampbell.net T Campbell

    The Twitter spokesperson can explain it till the cows come home, but my first instinct is to see it as an irrelevant text ad in a section that’s supposed to be about what users, not advertisers, have decided is popular. And I don’t think too many users are going to hear that explanation, or care if they do. I’ll be very surprised if this idea has legs.