• Henley Wing

    Great insights here, Matthew (and thanks for mentioning BuzzSumo). Love this quote: “The important thing to keep in mind is what your audience needs and likes”

    That last tip on scraping Facebook IDs is a pretty sneaky tactic. Not sure why FB would refrain upon it as it would compel me to use their advertising platform more.

  • http://searchwilderness.com/ Paul Shapiro

    I’ve been taking this even further, with URL Profiler, getting a greater depth of information (and more accurate than SocialCrawlitics). For example, throwing MajesticSEO backlink data into the mix is AMAZING. Then I throw it into Tableau and get some amazing insight.

    Also, if you are not aware and you have a substantial company page on linkedin, you can target what you are sharing to different audiences without utilizing the ads platform. Might be something to look at.

  • studiumcirclus

    I really like this post. All too often people don’t get into *enough* detail! Thanks for really getting into the nitty-gritty of what you consider when authoring (and distributing) great content.

    Your points about ‘communities’ and fostering a community spirit are well taken. Additionally with communities you have the potential for great UGC!

    Your post here is actually UGC; and it it is high in quality. When UGC performs well the host also performs well. SELand has some great UGC (like this post) so it’s no wonder I keep an eye on this community of search experts :)

  • http://www.matthewbarby.com/ Matthew Barby

    Thanks, Henley. Yeah, on the note of FB ads, I’ve been having some seriously good results using this tactic!

  • http://www.matthewbarby.com/ Matthew Barby

    Yeah, I actually installed that on my machine yesterday and have been playing around with it. Think I saw you chatting about it in our Skype chat group? I’ll have to check out your tip around LinkedIn – sounds interesting.

  • http://www.matthewbarby.com/ Matthew Barby

    Thanks, James. Really appreciate the positive feedback!

  • http://searchwilderness.com/ Paul Shapiro

    Yup. I’ve been playing with it pretty extensively. I’ve found a lot of errors in SocialCrawlitcs before, so what I used to do is run a screaming frog crawl and fill in the data by another means. This works way better.

  • http://www.thinktraffic.co.uk/blog Mark Johnson

    Great post Matthew. I particularly like that you mentioned finding content gaps and how to create content that is new or different in some way. If it’s ok I would like to share another strategy that I use often.

    When I want to write a really comprehensive “guide” type post such as: 57 SEO Tips (for instance), I will start by writing my own list, listing as many points as I can think of.

    I will then Google a few phrases I want to rank for (SEO tips, SEO checklist etc…) and open up all of the top results for those posts.

    In particular I will note anything that I have missed, and I will also see what other points those posts have missed that they could have mentioned. Essentially looking for ways to improve those posts.

    Finally of course, I will put all of those ideas together and work out the best way to structure and format the post, before actually writing it.

    The aim is to create a post that is more comprehensive, complete and up to date than any of the other posts currently ranking for those phrases. Hopefully the result is a post that deserves to be on the first page.

  • http://www.matthewbarby.com/ Matthew Barby

    Yeah, that’s the route I’m taking at the moment – will see how I get on.

  • http://www.matthewbarby.com/ Matthew Barby

    Nice idea, Mark – thanks for chipping in.

  • http://www.chrissanfilippo.com/ Chris Sanfilippo

    Great article Matthew. One of my favorite channels for discovering “Content Gaps” is using website survey tools like Qualaroo or Lucky Orange. By asking a simple question “What did you come here to do” or “What should we write about”, you can often discover topics that none of your competitors have even touched.