Matthew Barby

Matthew Barby is Global Head of Growth & SEO at HubSpot, a global SEO speaker, startup advisor and runs the Pescetarian Kitchen blog.

Pinterest

What they don’t tell you about SEO

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there's more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.

Amazon

Keyword Research For A New Website

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data.

Content Marketing

Breaking The Glass Ceiling Of Search Through Acquisition

When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take, your competitors are taking an extra two. This is particularly relevant when you come into a niche where there have been a select number of really powerful domains that have dominated the […]

Amazon

How Press Requests Can Be A Link Building Gold Mine

Building genuinely powerful and authoritative links isn’t easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can’t even be compared to something […]

Amazon

A Step-By-Step Guide To Link Building For Boring Industries Or Products

Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO […]

Apple

How To Get Your Content Linked To From Top-Tier Websites

Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it […]