Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying...
Matthew Barby
Matthew Barby is Global Head of Growth & SEO at HubSpot, a global SEO speaker, startup advisor and runs the Pescetarian Kitchen blog.
What they don’t tell you about SEO
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the...
Keyword Research For A New Website
A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his...
Local SEO: How To Rank Your Local Business
Columnist Matthew Barby shares this handy primer on local search engine...
Breaking The Glass Ceiling Of Search Through Acquisition
When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take,...
37 Awesome Tools To Get The Most From Your SEO Campaigns
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing...
Why SEOs Need To Stop Automating Email Outreach For Links
Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the...
How Press Requests Can Be A Link Building Gold Mine
Building genuinely powerful and authoritative links isn’t easy. Sure, there are tons of ways to build links, but how many of these techniques...
A Step-By-Step Guide To Link Building For Boring Industries Or Products
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns...
How To Get Your Content Linked To From Top-Tier Websites
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it...