Matthew Barby is Global Head of Growth & SEO at HubSpot, a global SEO speaker, startup advisor and runs the Pescetarian Kitchen blog.
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying...
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the...
A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his...
Columnist Matthew Barby shares this handy primer on local search engine...
When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take,...
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing...
Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the...
Building genuinely powerful and authoritative links isn’t easy. Sure, there are tons of ways to build links, but how many of these techniques...
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns...
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it...
