Matthew Barby is Global Head of Growth & SEO at HubSpot, a global SEO speaker, startup advisor and runs the Pescetarian Kitchen blog.
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics.
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there's more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.
A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical website data.
Columnist Matthew Barby shares this handy primer on local search engine optimization.
When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take, your competitors are taking an extra two. This is particularly relevant when you come into a niche where there have been a select number of really powerful domains that have dominated the […]
Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing tasks.
Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the time.
Building genuinely powerful and authoritative links isn’t easy. Sure, there are tons of ways to build links, but how many of these techniques actually enable you to gain real editorial mentions from top tier websites? The answer: not many. Getting a link from a leading publication within your industry can’t even be compared to something […]
Within the current search landscape, most search engine optimisation campaigns have become increasingly content-led. The majority of the campaigns that I work on revolve largely around the production and placement of high quality content on top-tier sites. This approach to search engine optimisation is more akin to a typical PR campaign than a traditional SEO […]
Creating great content that other websites will organically and editorially link to is a core part of a modern-day SEO campaign. In premise, it sounds simple: you create a piece of content that is relevant within your niche and holds a certain level of value, then other websites will see the content and mention it […]