Matthew Barby, Author at Search Engine Land

Using social metrics + SEO + questions to create content that drives inbound traffic

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying...

Sep 14, 2016 at 9:55 am ET

What they don’t tell you about SEO

Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the...

Apr 7, 2016 at 9:28 am ET

Keyword Research For A New Website

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his...

Jun 17, 2015 at 11:08 am ET

Local SEO: How To Rank Your Local Business

Columnist Matthew Barby shares this handy primer on local search engine...

Apr 22, 2015 at 9:15 am ET

Breaking The Glass Ceiling Of Search Through Acquisition

When you’re working on an SEO campaign within a particularly competitive niche, it can sometimes feel that for every step forward you take,...

Jan 2, 2015 at 10:38 am ET

37 Awesome Tools To Get The Most From Your SEO Campaigns

Columnist Matthew Barby shares his favorite tools for a wide variety of online marketing...

Nov 5, 2014 at 9:20 am ET

Why SEOs Need To Stop Automating Email Outreach For Links

Link building is a time-consuming process, so it may be tempting to take shortcuts. But email outreach is one area where you should always invest the...

Oct 8, 2014 at 9:35 am ET