Google Adds JSON-LD Support For Structured Data Markup

Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.

Chat with SearchBot

google-brain-data1-fade-ss-1920

Google announced that they now support JSON-LD for structured data markup for reviews and products rich snippets.

JSON-LD, or JavaScript Object Notation for Linked Data, is a method of encoding Linked Data using JSON. Many developers and webmasters prefer using JSON-LD for the markup because of how clean and easy it is to use.

John Mueller, a Google Webmaster Trends analyst, added that Google also “cleaned up some of our application logic.” So now, when Google has specific requirements, they may now enforce it better. The example John gave was “for explicit reviewed item and correct property name values are now enforced.”

John Mueller recommends you test your markup in the Structured Data Testing Tool and/or the Search Console Structured Data Dashboard to ensure these changes don’t impact your site.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.