Google brings campaign-level audience targeting to all AdWords advertisers

The new feature will be a big time-saver.

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The wait is over. Advertisers can finally add audience lists at the campaign level in AdWords. No more having to waste oodles of time adding audiences to every ad group in a campaign and having to manage audience bid adjustments at that level.

Google announced campaign-level audience lists are now available in all AdWords accounts on Thursday.

Of course, if you want to set remarketing lists for search ads (RLSA) and Customer Match audiences at the ad group level, that’s still possible. adwords-audiences-campaign-level


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About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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