Google Ads gives Demand Gen advertisers a way to keep Lookalike targeting restrictions
Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an option.
Topic: Targeted advertising
Google launches Display & Video 360 Structured Data Files v11 with expanded targeting
DV360’s latest update expands audience and location targeting, improves YouTube campaign support and bulk management capabilities.
Google Ads introduces commerce audience sharing for retail media
Google Ads now lets retailers share first-party audience segments with brands and sellers for more targeted retail media campaigns.
Microsoft Ads API adds deeper search reporting and more PMax controls
Microsoft’s latest API update gives advertisers deeper search-to-landing-page insights, device exclusions for PMax and more.
Google opens YouTube personalized ads to alcohol advertisers
Google will allow personalized alcohol advertising on YouTube starting Oct. 30, in markets where local laws permit.
Google Ads tests Enhanced Matching for Customer Match
Enhanced Matching could help advertisers expand the reach of their first-party audiences using consented publisher signals.
Google Ads is removing language targeting from Search campaigns
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Reddit has a unique advantage: communities built around real questions and decisions. Its ad platform needs to catch up.
Household income exclusions spotted in Performance Max campaigns
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ChatGPT Ads rolling out audience lists
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A Google Ads targeting tactic that cut invalid clicks by 50%
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See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
Microsoft Ads expands LinkedIn targeting with job seniority filters
Microsoft Ads now lets advertisers target audiences by LinkedIn job seniority across Search and Audience campaigns.
Walmart Connect audiences come to Google Display & Video 360
Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.
Google clarifies sensitive audience targeting rules for Demand Gen campaigns
The update provides additional guidance on when audience targeting restrictions could affect campaign delivery and reach.
Google expands customer acquisition targeting with “new prospects” mode
Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.
How to reduce cost-per-hire with LinkedIn recruitment campaigns
Attract qualified, ready-to-move candidates using intent signals, pre-qualification, and funnel segmentation — without wasting budget.
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI’s privacy updates let advertisers run personalized ads without accessing users’ chats, keeping targeting safe and privacy-friendly.
How to build a modern Google Ads targeting strategy like a pro
Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right content.
YouTube gives creators smarter ad targeting
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.
How to use LinkedIn targeting in Microsoft Advertising
Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.
Google lowers audience size limits across Ads
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
Google unveils ‘Partner Match’ for YouTube targeting
Google’s new Partner Match tool will let advertisers target YouTube audiences built from third-party hashed data once it launches.
Google expands custom segments for restricted Display Campaigns
Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.
The best way to use custom segments in Google Ads
Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more efficiently.
Instacart brings retail media targeting to TikTok Ads Manager
The partnership lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.
Audience targeting in Google Ads Search campaigns: How to layer data for better results
Use audience signals to refine your reach, reduce wasted spend, and apply performance data across Google and other ad platforms.
Meta: AI interactions will shape content and ad recommendations
Meta will soon use people’s AI interactions to refine content and ad targeting, giving advertisers richer intent signals for more relevant campaigns.
Meta to launch no-ads subscriptions in the UK
Meta’s new no-ads subscription in the UK could shrink ad reach and force advertisers to rethink targeting and budget strategies.
Google Ads placements: Your guide to targeting websites, apps, and YouTube
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.
Gender exclusions spotted in Google Performance Max campaigns
A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.
Google Ads API adds new targeting options in Performance Max
You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.
Google Ads Affinity Segments: Your guide to Interest-Based Targeting
Learn what Google Ads affinity segments are, how they work, where to use them, and when they’re most effective for reaching broader audiences.
Ecommerce advertising: Strategies to drive online sales
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Google Display Network explained: Your quick guide to GDN
Learn how the Google Display Network works, challenges to watch out for, and practical tips to improve ad performance and avoid wasted spend.
Google Ads In-Market Segments: Your guide to High-Intent audiences
Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.
Google slashes Customer Match list minimums in Search Campaigns to 100 Users
Google lowered the customer match list minimum from 1,000 to 100 users, opening the door for smaller advertisers to leverage powerful audience targeting.
Google scraps new cookie prompt in Chrome
Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox alternatives.
Google Ads made simple: Using life events for audience targeting
Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.
Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.