Google AdWords Goes Yellow & Changes On Click Event

The Google AdWords Blog just announced that they have made two changes on how the top sponsored listings in the Google search results are handled. (1) A color change from a blue background to a yellow background was pushed through today after much testing. (2) Now you have to click on the title of the […]

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The Google AdWords Blog just announced that they have made two changes on how the top sponsored listings in the Google search results are handled.

(1) A color change from a blue background to a yellow background was pushed through today after much testing.

(2) Now you have to click on the title of the ad for it to take you to the advertiser’s page. In the past, you can click anywhere on the blue background and Google would count it as a click.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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