Google AdWords Goes Yellow & Changes On Click Event

The Google AdWords Blog just announced that they have made two changes on how the top sponsored listings in the Google search results are handled.

(1) A color change from a blue background to a yellow background was pushed through today after much testing.

(2) Now you have to click on the title of the ad for it to take you to the advertiser’s page. In the past, you can click anywhere on the blue background and Google would count it as a click.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • personalchef

    I saw the Google Ad word Color Change as well. The Sponsored results on top are Yellow in Color. Is this going to help the Advertisers? Visitors? IS it something to do with Usability?
    Lets see how it goes

  • Mariusz Gasiewski

    While Google said it official, in Poland we have quite strange situation.
    If you use Firefox the background for the ads placed above the search results is yellow, but if you use Internet Explorer the background is blue :)

    You can see the screenshots at my site (sorry but my site is in Polish only :( ) for the same queries.
    Site is in Polish but you will find screenshots very easily (the queries are: “high schools” and “adwords”).

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