Google AdWords Sitelinks Now Available For Some Advertisers

The Google AdWords blog announced that the Sitelinks within AdWords, which we saw in August, is now officially available for some advertisers.

A Google AdWords ad can have up to four Sitelinks in the ad. Google named them “Ad Sitelinks” and are similar to the organic Sitelinks. Google said these ads give users “more options, you can create richer, more relevant ads that improve the value of your brand terms and other targeted keywords.”

This option is only available to advertiser “whose ads meet a certain high quality threshold.”

How do you add these ad sitelinks?

  1. Log into your AdWords account
  2. Click on the Campaign Settings tab and go to the “Show additional links to my site” section under “Ad extensions”
  3. List the names and URLs of up to 10 internal links (prioritizing the most important links first)
  4. Click “Save” when you’ve finished adding your links
  5. If a user search triggers your ad to run with Ad Sitelinks, our system may include up to four of your additional links on your ad, along with the main landing page link
  6. For more details, see the FAQs.

    Related Topics: Channel: SEM | Google: AdWords


    About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • openeye

    Ive been trialling it for a client with an ecommerce site. CTR, traffic, conversions & conversion rate are up, seems to work very well.

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