Google AdWords Sitelinks Now Available For Some Advertisers
The Google AdWords blog announced that the Sitelinks within AdWords, which we saw in August, is now officially available for some advertisers.
A Google AdWords ad can have up to four Sitelinks in the ad. Google named them “Ad Sitelinks” and are similar to the organic Sitelinks. Google said these ads give users “more options, you can create richer, more relevant ads that improve the value of your brand terms and other targeted keywords.”
This option is only available to advertiser “whose ads meet a certain high quality threshold.”
How do you add these ad sitelinks?
- Log into your AdWords account
- Click on the Campaign Settings tab and go to the “Show additional links to my site” section under “Ad extensions”
- List the names and URLs of up to 10 internal links (prioritizing the most important links first)
- Click “Save” when you’ve finished adding your links
- If a user search triggers your ad to run with Ad Sitelinks, our system may include up to four of your additional links on your ad, along with the main landing page link
For more details, see the FAQs.
Explore more on
Add Search Engine Land as a preferred source on GoogleEditorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the author
