Google Analytics: Goodbye Site Overlay, Hello In-Page Analytics

Google has removed the “Site Overlay” tool from Google Analytics and replaced it with a new one called “In-Page Analytics.” It’s fairly similar to Site Overlay, but appears on first glance to offer better data visualization and an improved interface.

In its announcement, Google admits that the old Site Overlay tool “hasn’t worked as well it could.” The new features of In-Page Analytics are probably best described in Google’s video, which demonstrates how it works with the various filters, options, and other reporting tools in Google Analytics.

Related Topics: Channel: Analytics | Google: Analytics


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • askipper

    So this means if you have the same link more than once on the same page it will still not track each one accurately. Still got to keep my Crazy Frog account for heat maps and accurate tracking of clicks then :-(
    Lots of good things though!

  • OneNetMarketing

    Thanks for the post and the informative video. The new features look great but I can’t get in-page analytics to load in any of my browsers. This feature seems very unstable. It would be nice if Google allowed a toggle back to the old Site Overlay tool.

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