The new SEO stack: What replaces your old toolset
See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.
Contributor
Ludwig Makhyan's latest articles
Technical SEO for generative search: Optimizing for AI agents
Control how AI bots access your site, structure content for extraction, and improve your chances of being cited in AI-generated answers.
How to monitor your website’s performance and SEO metrics
After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain SEO growth.
How generative answers are changing the user journey
Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.
Your 2025 guide to SEO reporting and tracking
Your SEO reports need a compelling story and the right data to be well received. Here's a guide to help you get ahead.
Automate SEO analysis with Google Sheets, GSC & ChatGPT API
Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.
Page speed optimization: Everything you need to know
From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.
15 AI tools you should use for SEO
Get more done in less time with these must-have AI tools to automate tasks, optimize content and improve your search engine rankings.
Website migration checklist: 11 steps for success
Website migration is complicated. Eliminate errors and help streamline the site migration process with these steps.
Optimizing for INP, the new Core Web Vitals metric
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.
9 things to do when SEO is great but sales and leads are terrible
Learn effective methods for turning SEO traffic into conversions, including UX enhancements, A/B testing, leveraging social proof, and more.
No, outbound links won’t help your content rank better on Google
Linking out won't help your SEO. What will? Get the lowdown on Google's stance as shared by John Mueller, plus tips for user-focused linking.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
How to analyze Google’s SERPs
Conducting SERP analysis will help you understand what is and isn't working for a particular keyword. Here are tips and tools to get started.
How to complete a website shutdown with a split migration
Shutting down a website is easy. But having to do it along with redirects can get complicated. Here's what you can do about it.
11 enterprise SEO challenges and solutions
Enterprise SEO is a long-term process. These tips can help make it far less challenging for you and your team.