5 SEO trends for 2025
Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.
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Maria Georgieva's latest articles
How to prioritize technical SEO tasks
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
8 SEO concepts explained in business terms
Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Project management for in-house SEO teams: 6 best practices
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
5 Excel and Google Sheets tricks every SEO should know
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights.
How to do a quick SEO accessibility check
Explore 10 accessibility elements that ensure inclusivity for all users while influencing your site's search visibility.
12½ emotional ingredients for SEO success
Explore essential emotional skills that can drive SEO success and build lasting trust with clients and colleagues.