SEO attribution is still broken. Stop trying to make it perfect.
You don’t need to reconstruct every touchpoint. You need enough evidence to understand what’s contributing to the outcome.
Contributor
Maria Georgieva's latest articles
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
SEO’s biggest threat in 2026? Your own organization
From AI overreliance to fragmented data and poor collaboration, internal issues are quietly undermining SEO performance. Here’s what to fix.
How to evaluate your SEO tools in 2026 – and avoid budget traps
Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test workflows, and connect work to business value.
SEO strategy in 2026: Where discipline meets results
Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.
SEO beyond the website: Winning visibility in the AI era
AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts.
How to track visibility across AI platforms
Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.
Technical SEO post-migration: How to find and fix hidden errors
Migrations can break your site in ways you never expected. Address SEO issues before they cost you rankings, traffic, and conversions.
5 SEO trends for 2025
Stay ahead by preparing to navigate Google's antitrust challenges, AI’s prevalence, the value of technical SEO and more.
How to prioritize technical SEO tasks
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
8 SEO concepts explained in business terms
Bridge the gap between SEO and business goals. Explain concepts like page speed and link building in terms executives understand.
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.
Project management for in-house SEO teams: 6 best practices
Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals.
5 Excel and Google Sheets tricks every SEO should know
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights.
How to do a quick SEO accessibility check
Explore 10 accessibility elements that ensure inclusivity for all users while influencing your site's search visibility.
12½ emotional ingredients for SEO success
Explore essential emotional skills that can drive SEO success and build lasting trust with clients and colleagues.