Google Apparently Testing Domain Names In AdWords Headlines

Google seems to be testing a new variation on AdWords display, showing the landing page domain name at the end of the headline, after a short vertical line. The apparent experiment appeared in the top three ads in the center of the page on, but isn’t showing up for most users.

Screenshot by Nilaye Thakrar

The variation was spotted by Search Engine Land reader Nilaye Thakrar, search engine marketing manager at Canadian job search site Workopolis.

Google regularly conducts experiments of different AdWords displays, measuring performance and, if the results are good, rolling them out widely. Recent changes to the display include showing the domain part of the landing page URL in lower case letters, and a more horizontal look, which was spotted in the wild before being officially announced.

Related Topics: Channel: SEM | Google: AdWords


About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • M.K.

    Not sure if this has been reported already but I’m seeing this is organic as well.

  • W.L.

    It looks as if Google would like to promote well-known brands.

  • Ed

    This will launch on a wider scale very soon.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide