Google seems to be testing a new variation on AdWords display, showing the landing page domain name at the end of the headline, after a short vertical line. The apparent experiment appeared in the top three ads in the center of the page on Google.com, but isn’t showing up for most users.

Screenshot by Nilaye Thakrar

The variation was spotted by Search Engine Land reader Nilaye Thakrar, search engine marketing manager at Canadian job search site Workopolis.

Google regularly conducts experiments of different AdWords displays, measuring performance and, if the results are good, rolling them out widely. Recent changes to the display include showing the domain part of the landing page URL in lower case letters, and a more horizontal look, which was spotted in the wild before being officially announced.

Related Topics: Google: AdWords

About The Author: Pamela Parker is a contributing editor for Search Engine Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998, including a stint as managing editor of ClickZ. She’s also worked to help monetize independent publishers’ sites at Federated Media Publishing. She blogs about media and marketing at The River and about cooking, gardening and parenthood at Free Range. She can be found on Twitter as @pamelaparker. See more articles by Pamela Parker

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