• http://www.day1charitydonation.com/ Hal Fast

    Conversions is the name of the game, so it sounds like a good improvement, but we’ll see in practice.

  • http://www.facebook.com/marry.john.94064 Marry John

    How many professional PPC-ers actually use enhanced CPC or conversion optimizer? In my experience, it’s never best to let Google make decisions for you…cute motto or not, they are still a company and their primary interest is still profit.

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  • Pat Grady

    But CTR is the largest QS component, affecting CPC, position, volume. The question regarding which has a bigger affect, CTR or CR, needs a better answer than we’re switching everyone.