Google Local Pack Displaying Logos In Web Search Results

Google testing a new local pack in the web search results that display not just maps, but also logos and pictures of the business listing.

Chat with SearchBot

small-business-google2-ss-1920

Google is testing a new local pack design, also known as the “snack pack,” it’s local maps results found in the web search results that are triggered based on local intent queries.

The newly tested local pack is displaying logos for some searchers. I am personally not able to replicate it, but Justin Aldridge posted a screen shot of it on Twitter:

google-local-pack-logos

Typically, the local pack just contains the business name, location, reviews and a map. You can see the map image in the first result in the local pack image above. But the two other results show the company’s logos.

Jennifer Slegg posted an expanded view of what you see after you click on the “more yacht charter” link to show more local results. As you can see, some contain maps, some contain logos and some contain pictures from their local business listing:

google-local-2

Google is constantly testing new user interfaces and layouts in the search results.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.