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Google May Have Penalized Another Underground Link Network

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Back in March 2013, Google penalized an underground link network named SAPE. It seems like Google may have gone after this same link network yesterday.

We are seeing reports in various “black hat” SEO forums that their website rankings in Google have dramatically fallen overnight. It seems, based on the reports I am reading, that the commonality between all the websites is that they were all using a link network named SAPE. SAPE was previously targeted by Google in March 2013, but they revamped their system and quickly became a network many link schemers used.

It is hard to say if Google did actually go after a specific link network. Google typically does not comment about these situations. We have emailed Google for a comment.

If I had to guess, I’d think this is related to the harsher penalties Google promised to issue to webmasters who have repeated violations. But none of these webmasters have confirmed receiving a manual action in their Google Search Consoles yet. This could also be related to the hacked sites algorithm, or maybe Google is about to release a new Penguin update. We know it is expected pretty soon.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.