Sign up for our daily recaps of the ever-changing search marketing landscape.
Google search analytics report adds the ability to compare queries
You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console.
The purpose of the “Compare queries” filter is to compare one query against another. You can currently only compare two queries. Here is what that report looks like when you do the comparison:
You can access this feature by logging into your Google Search Console account and clicking on Search Analytics. Then click on the Queries section and select “Compare queries.”
Then this pops up, and you can enter your search phrases:
Postscript: You can actually now compare two variables not just on the queries filter but also on the pages, countries, devices and search types filters.