Keyword research template
Streamline and organize your keyword research with this free template.
Topic: Search analytics
Technical SEO testing: How to build a stronger experiment
The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
The search visibility framework: Dominating every corner of the SERP in 2026
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
How to audit your brand using search data
SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports drink industry.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
This day in search marketing history: March 13
Google hides organic search listings plus: broad core search algorithm update, Panda updates, author rank, incremental ad clicks and more.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
5 common pitfalls to avoid so you maximize your keyword strategy’s business impact
Get the most out of your keyword list and set yourself up for success.
SEOs show mixed results following Google March 2019 core update
The data was not conclusive on any specific tactic or type of site impacted by the algorithm change.
SearchCap: Voice input for Google mobile web search, paying for search analytics tools, more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What customers expect in the age of AI Jan 29, 2019 by Digital Marketing Depot Making big purchase decisions can be stressful, especially when the products are complex or expensive. People […]
How to know when it’s time to pay for search analytics tools
SEO and search marketing experts offer feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy.
Demystifying Google’s guide to clicks, impressions and position in Google Search Console
Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC.
Google officially drops support for several old Search Console reports
As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console.
Google to redirect old Search Console reports to new ones Dec. 13
It's time to get acquainted with the new Google Search Console reports.
Google Analytics admin emails sent to Search Console users in latest bug
Google said it has fixed the bug that was active between Nov.12 and 13.
Google Search Console updates index coverage report for mobile-first indexing and warns about replacing old reports
Google has made a couple changes within Google Search Console. Here is your update.
Google clarifies Search Console query report data changes from August 19th
After much confusion, Google has issued a statement clarifying the changes made to the query reports in Google Search Console.
Google Search Console query reports now exclude ‘anonymous query’ data from chart totals
When applying a query filter to reporting in Google Search Console, anonymous queries will be removed from click and impression totals.
SearchCap: Google clarifies speed update, Google Ads, prioritizing SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 things Google Ads can now do automatically Jul 3, 2018 by Frederick Vallaeys Contributor Frederick Vallaeys looks at automated tools in the platform formerly known as AdWords, outlines how ‘smart’ […]
Google Data Studio now gains 16 months of Search Analytics data
Now you can get 16 months of Search Analytics data in the Data Studio, Search analytics API and the beta Search Console reports.
Google Search Console Analytics API now has 16 months of data
About 6 months after the historical data rolled out in the Google Search Console user interface, it now has come to the API.
New Google Search Console adds Search Appearance filters and more
You can now filter your Google Search Performance reports by Rich results, AMP non-rich results, AMP article, job listings and job details.
Google to roll out new Search Console features in coming weeks
After comprehensive beta user testing, Google begins release of the new Google Search Console reports to all verified users.
SearchCap: Rich results testing tool, Google AdWords images & Search Console bug
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Rich Results testing tool with some rebrandingDec 19, 2017 by Barry Schwartz In addition to the new testing tool, Google is grouping all the names for these types […]
Data bug with Google Search Console’s Search Analytics report
The AMP filter, specifically for AMP non-rich results impressions and clicks, may show incorrect data for your site.
Google Search Console beta adds 12+ months of data to performance reports
After a few years of promises, Google is finally providing longer-term data in Google Search Console -- well, the beta version of Search Console.
SearchCap: Google news changes, video previews in search & Search Console data issue
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google auto-playing video previews in search results carousel on AndroidAug 21, 2017 by Barry Schwartz Google is now showing six-second video previews in the search results delivered on Android devices. Wonky […]
Wonky Google Search Console data attributed to a logging issue last week
Are you seeing funky data in the Google Search Console? Here is what may be happening.
SearchCap: Bing Ads updates, Google Search Console change & competitive analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads & Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns to aid management and […]
SearchCap: Google image badges, Google Search Console beta reports & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search adds badges for recipes, videos, products and animated imagesAug 1, 2017 by Barry Schwartz Google will now show you if an image in their search results is a […]
Google Search Analytics report now breaks down job listings & details results
New filters have been added to the search appearance tab in the Google Search Analytics report for job listings.
SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways local businesses can survive the on-demand threatJul 19, 2017 by Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some […]
Google Search Console average impression data change is not a bug, it is a reporting change
It's not a bug, it is a new feature, says Google, referring to the change in some of the metrics reporting in the Search Analytics tool.
Google Search Console may have a bug with the average position metric
If your metrics have gone awry since July 13, don't panic. It may just be a bug.
Google’s job listings search is now open to all job search sites & developers
Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings.
SMX West: Solving SEO Issues in Google’s Post-Update World
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
Google Search Analytics bug drops some image search traffic from reports
No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix.
Google to fix missing data from Search Console analytics report soon
No need to panic over the Google Search Analytics report's confirmed bug. You did not lose a whole day of rankings or traffic.