Google Search By Image Gets Smarter & Faster

Google announced that they have made a few improvements to Search by Image on Google Image search. The improvements include enhancing the best guesses, adding the knowledge graph to image results and adding fresher content to the image search results. Smart Best Guesses For Search By Image Now if you search by image, Google will […]

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Search By Image GoogleGoogle announced that they have made a few improvements to Search by Image on Google Image search.

The improvements include enhancing the best guesses, adding the knowledge graph to image results and adding fresher content to the image search results.

Smart Best Guesses For Search By Image

Now if you search by image, Google will try to be smarter about the best guess answer they give you. For example, if you uploaded an image of a specific type of flower, previously Google would say it was flower. Now Google will try to guess the type of flower.

Here is a picture:

Searchbyimage Flower

Knowledge Graph For Search By Image

Also, when you search by image, if Google has a knowledge graph result available for the image, Google will show it. For example, uploading a picture of Neuschwanstein Castle may return the knowledge graph answer for it.

Here is a picture:

Neuschwanstein Castle

Fresher & Deeper Results For Search By Image

Finally, when you upload an image and that image is associated to a set of major news stories, Google will show fresher related content in the search results. Google said they have “expanded the index so you can find more sites that contain your image and information related to it.”


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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