Google Rewards App Developers Using Google+ Sign-In With Better Visibility On Google Search

Google+-App-Search

What are the most popular activities done or content consumed by apps? Google’s now bringing that information to its search results, assuming the app developer makes use of Google+ Sign-In, that is.

Google+ Sign-in was launched in February as an easy way to let anyone sign into a site or app using a Google+ account. Now, apps that make use of the service will have popular activity or uses done within their apps shown in Google Search.

These results will be front and center on the search engine results pages and are built to save clicks by highlighting popular content consumed within the app. The example below of Fandango, shows that not only will the Google+ page be displayed, but it also links directly into the movie page on Fandango that people are talking about the most:

before after

At the top, you can see how Fandango appears with a small box, because it has a Google+ page. But after using Google+ Sign-In, that box becomes much bigger and shows what’s popular within the app, based on activities of other Google+ users. This all apparently only shows for those who are logged in when searching at Google.

This is rolling out “over the next few weeks and some of the test partner apps are:

For more information, see the official post on the Google+ Developers blog.

Related Topics: Channel: Social | Google | Google: Google+ | Top News

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About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • http://www.timacheson.com/ Tim Acheson

    Anti-competitive!

  • Phil Laboon

    It seems to me Google doesn’t want another failed service so they are REALLY trying to incentivize businesses to G+ and away from facebook. I think Google can make something happen if they make G+ a facebook for business professionals but that would take some obvious rebranding.

  • http://twitter.com/mikedobbs Mike Dobbs

    Is this speculation that the expanded “knowledge graph” is due to Google Sign-In participation, vs Google just testing/rolling it out based on G+ activities. What is your source that it is directly related to the sites activation or usage of Sign-in on the domain?

  • http://twitter.com/mikedobbs Mike Dobbs

    Sorry, now I see the link to Google’s post :)

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