What are the most popular activities done or content consumed by apps? Google’s now bringing that information to its search results, assuming the app developer makes use of Google+ Sign-In, that is.
Google+ Sign-in was launched in February as an easy way to let anyone sign into a site or app using a Google+ account. Now, apps that make use of the service will have popular activity or uses done within their apps shown in Google Search.
These results will be front and center on the search engine results pages and are built to save clicks by highlighting popular content consumed within the app. The example below of Fandango, shows that not only will the Google+ page be displayed, but it also links directly into the movie page on Fandango that people are talking about the most:
At the top, you can see how Fandango appears with a small box, because it has a Google+ page. But after using Google+ Sign-In, that box becomes much bigger and shows what’s popular within the app, based on activities of other Google+ users. This all apparently only shows for those who are logged in when searching at Google.
This is rolling out “over the next few weeks and some of the test partner apps are:
For more information, see the official post on the Google+ Developers blog.