Sign up for weekly recaps of the ever-changing search marketing landscape.
Google Structured Snippets Officially Live In Search Results
Google calls these “structured snippets,” where Google will show snippets of data, relevant to the query, within the snippets of the search results. Google says the data is “powered by the Knowledge Graph and other data sources.” Here is a screen shot of what it looks like:
You can replicate this result yourself by searching for [nikon d7100] and looking for the dpreview.com snippet. The structured snippet part of this result are the factual elements, specifically:
- Sensor resolution (type): 24MP CMOS
- Weight (with battery): 765 g (1 lb, 11 oz)
- Display size / resolution: Fixed 3.2″, 1.2…
The WebTables research team has been working to extract and understand tabular data on the Web with the intent to surface particularly relevant data to users. Our data is already used in the Research Tool found in Google Docs and Slides; Structured Snippets is the latest collaboration between Google Research and the Web Search team employing that data to seamlessly provide the most relevant information to the user. We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g., tables used for formatting web pages. We also have additional algorithms to determine quality and relevance that we use to display up to four highly ranked facts from those data tables.
Postscript: See our new story named Where You’ll Find Google Structured Snippets: From Superheroes To Product Specifications.