Sign up for our daily recaps of the ever-changing search marketing landscape.
Google Testing “Preferred Sites” Option In Search Preferences
Google Operating System discovered a new experiment Google is running named Preferred Sites. In short, users who are in this experiment will be able to add a list of sites in their search preferences page as their “preferred sites.” Google will then use that information to show those sites in a higher ranking order in the Google results for that user, when it makes sense. Let me share some examples of how this works.
If you set cnn.com to be a preferred site and you are logged in to your Google account and conduct a search for space station, Google may bump up a result from CNN to the top of the Google search results. In addition, Google will clearly label why it is the top result, with a “My preferred site” label before the page’s URL. Here is a screen capture:
Google explains that you must be part of the experiment to see this option in your search preferences. Personally, I do not see it. In addition, Google said you can be as specific as a subdomain, so if you want results from CNN, just use cnn.com, but if you want results only from money.cnn.com, you can do that as well.
For additional examples and screen captures, see Google Operating System.